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Pearson Sr. Paid Media Specialist in Illinois

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Summary

The role is remote for specific locations listed below)

Summary

The Sr. Paid Search Specialist is responsible for defining the market opportunities, marketing, & analysis/optimization of

the organization's services and/or products which may include consumer & market insights, digital marketing, advertising,

and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and

investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to

continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic

Partners which empower us to exceed our objectives.

  • Creates buy-in from multiple constituents in a collaborative cross-functional environment

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Summary

The role is remote for specific locations listed below)

Summary

The Sr. Paid Search Specialist is responsible for defining the market opportunities, marketing, & analysis/optimization of

the organization's services and/or products which may include consumer & market insights, digital marketing, advertising,

and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and

investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to

continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic

Partners which empower us to exceed our objectives.

  • Creates buy-in from multiple constituents in a collaborative cross-functional environment

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing, MIS or equivalent discipline OR combination of education and

significant experience

  • Minimum 3 years of paid search experience with Google Ads (Re-marketing, Display, Search) Bing Ads, Facebook

Traditional & Sponsored Ads and LinkedIn Advertising.

  • Experience managing at least 50k per month in paid search spend.

  • Experience with Google analytics, A/B and Multivariate testing applications.

  • Knowledge of web usability, user experience, and conversion optimization preferred.

  • Basic HTML/CSS; CMS (wordpress) experience preferred

  • Ability to create buy-in from multiple constituents in a collaborative cross-functional environment

  • Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds

performance goals

  • Professional oral and written communication skills for effective contact and presentation with stakeholders; including

management, marketing, creative, production, external clients and outside vendors.

  • Strong knowledge of Microsoft Excel and Office products (Word, Power Point).

  • Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines.

Supervisory Responsibilities

None

Equal Employment Opportunity

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants,

including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: North America

Schedule: FULL_TIME

Req ID: 2111896

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