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Pearson Senior Media Reporting & Insight Analyst-remote in Illinois

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Senior Market Research Analyst’s primary objective is to optimize/manage campaigns by initiative, channel, program, Business Unit (BU), and partner. Leading performance indicators include Cost per Inquiry (CPI), Cost per Opportunity (CPO), Opportunity Percentages (%O & %O7), overall inquiry volumes, overall costs, Conversion Rate to Student (CVRS), and Cost/Rev/Margin per Start, by location, business unit, program, channel, and initiative. Using these and other metrics, this role helps identify trends by channel to determine and optimize the overall investment rates by program and initiative allocations.

General Responsibilities

Specific duties and responsibilities include, but are not limited to, the following. Other duties and responsibilities may be assigned.

  • Optimize/manage campaigns by initiative, channel, program BU, and partner

  • Collaborate with BU marketing to make adjustments based on the business unit needs to attain inquiry, spend, CPI, CPO, CPS and student goals. They collaborate with account management at a BU level, and with Director of Marketing (DM), and for escalations/issue management

  • Management of campaigns through reports and meeting rhythms

  • Follows strategic oversight of Director of Marketing

  • Co-ownership of budgets associated with each partner and channel

  • Performance reporting to the DM and the Media & Analytics leader and acts as a point of escalation to the DMs in relation to the goals of their partner

  • Co-ownership of budget and forecasting with channel owners, and oversight/insight into media opportunities

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum of 5 years’ experience in marketing, finance, media planning, and/or project management

  • Must be well-versed in all types of traditional and digital media at every stage of the media funnel

  • Experience in the management and development of budgets and media campaigns is required

  • Strong analytical skills

  • Proficiency in Microsoft Excel

  • Experience in direct response marketing highly preferred

  • Experience in the higher education industry highly preferred

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: North America

Schedule: FULL_TIME

Req ID: 2109097

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