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Pearson SEO Specialist in Hoboken, New Jersey

SEO Specialist - ( 2102109 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

The eCommerce Experience Design group is looking for a knowledgeable SEO specialist to join our Content strategy team. Working closely with the Content Strategy Lead, you’ll be responsible for planning, implementing and managing our SEO strategy. At the intersection of creativity, data and technology, you’ll help drive our business’ growth and success.

Responsabilities

  • Plan, develop and implement our SEO strategy

  • Work towards organic search optimization and ROI maximization

  • Ensure public-facing pages and URLs are optimized for the highest possible visibility and traction

  • Regularly perform through keywords research

  • Identify key SEO KPIs

  • Monitor redirects, click rate, bounce rate and other KPIs

  • Prepare and present reports regularly

  • Identify problems and deficiency and implement solutions in a timely manner

What are you committed to being?

  • You set clear objectives and develop plans to meet them

  • You promote exchange of learning, best practice and new ideas

  • You spot patterns in data and makes appropriate decisions

  • You are focused on making progress every day

  • You stay cool under pressure, and apply your critical thinking to solve any problem

  • You communicate risks early and work with your leads to resolve blockers quickly

  • You ask specific questions, understand nuance, and challenge conventional wisdom

  • You generate pride in the team

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Qualifications & Experience

  • Experience in planning and implementing a successful SEO strategy

  • Experience in web analytics, marketing and business development

  • Expertise in A/B, MVT and other testing methods

  • Familiarity with HTML, CSS, JavaScript

  • In-depth knowledge of research principles, methods and experience in analyzing data

  • Strong, prove and related experience in customer success and strategy development

  • Experience with SEMrush, Moz, Screaming Frog, Google Analytics, Tableau

  • Excellent organization and coordination skills

  • Experience effectively managing senior stakeholders

  • Bachelor's degree in marketing, business, computer science, or an information technology-related field to

#LI-POST

Primary Location : US-NJ-Hoboken

Work Locations :

US-NJ-Hoboken-221 River

221 River Street

Hoboken07030

Job : Technology

Organization : Global Product

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Feb 24, 2021

Job Unposting : Mar 26, 2021

Schedule: : Full-time Regular

Req ID: 2102109

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