Job Information
Pearson SEO Specialist in Hoboken, New Jersey
SEO Specialist - ( 2102109 )
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The eCommerce Experience Design group is looking for a knowledgeable SEO specialist to join our Content strategy team. Working closely with the Content Strategy Lead, you’ll be responsible for planning, implementing and managing our SEO strategy. At the intersection of creativity, data and technology, you’ll help drive our business’ growth and success.
Responsabilities
Plan, develop and implement our SEO strategy
Work towards organic search optimization and ROI maximization
Ensure public-facing pages and URLs are optimized for the highest possible visibility and traction
Regularly perform through keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate and other KPIs
Prepare and present reports regularly
Identify problems and deficiency and implement solutions in a timely manner
What are you committed to being?
You set clear objectives and develop plans to meet them
You promote exchange of learning, best practice and new ideas
You spot patterns in data and makes appropriate decisions
You are focused on making progress every day
You stay cool under pressure, and apply your critical thinking to solve any problem
You communicate risks early and work with your leads to resolve blockers quickly
You ask specific questions, understand nuance, and challenge conventional wisdom
You generate pride in the team
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
Qualifications & Experience
Experience in planning and implementing a successful SEO strategy
Experience in web analytics, marketing and business development
Expertise in A/B, MVT and other testing methods
Familiarity with HTML, CSS, JavaScript
In-depth knowledge of research principles, methods and experience in analyzing data
Strong, prove and related experience in customer success and strategy development
Experience with SEMrush, Moz, Screaming Frog, Google Analytics, Tableau
Excellent organization and coordination skills
Experience effectively managing senior stakeholders
Bachelor's degree in marketing, business, computer science, or an information technology-related field to
#LI-POST
Primary Location : US-NJ-Hoboken
Work Locations :
US-NJ-Hoboken-221 River
221 River Street
Hoboken07030
Job : Technology
Organization : Global Product
Employee Status : Regular Employee
Job Type : Standard
Job Level : Individual Contributor
Shift : Day Job
Job Posting : Feb 24, 2021
Job Unposting : Mar 26, 2021
Schedule: : Full-time Regular
Req ID: 2102109