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Pearson Senior Manager, Testing & Ecommerce Optimization in Hoboken, New Jersey

Senior Manager, Testing & Ecommerce Optimization

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

Pearson’s Global Digital Channels and Experience team is looking for a Conversion Rate Optimisation Lead who will be responsible for driving improvements to our ecommerce funnels through insights and testing programs. We need a commercially minded, optimization expert with an ability to think strategically, look at the business analytically, obsess about the details and implement with speed.

Collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities:

  • Accountable for using web analytics and data insights to define requirements and plans that deliver increased ecommerce conversion and engagement.

  • Owning Conversion Rate Optimization and A/B/MVT testing backlog for our global storefronts.

  • Define key metrics and KPIs, through continuous website testing and subsequent user experience improvements.

  • Create audits from web analytics data, user journeys flows and persona development. Prioritizing action-orientated next steps.

  • Work closely with our UX and product teams to drive an A/B testing and future Personalisation strategies.

  • Increase the level of insight and data driven decision making across the business through both exploratory and explanatory analysis.

  • Monitor data quality, proactivelycorrecting discrepancies ensuring accuracy.

  • Work closely with the leadership team to create actionable analytics plans.

Qualifications

Must Have Attributes :

  • Extensive ecommerce experience - You have worked in commercial roles before with conversion rate accountability.

  • Extensive A/B testing experience - You established and run A/B testing programs in an ecommerce environment.

  • Demonstrable proficiency in statistics and data science - forecasting and forecasting methods with an understanding of their financial and operational impacts.

  • Extensive experience in blending data from several flavours of data source.

  • Google Marketing Platform familiarity - our web analytics suite.

  • Ideas driven - You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.

Desirable Attributes :

  • Data Visualisation expert - You can articulate complex data visually, enhancing the value of the insights via Tableau and Google Data Studio.

  • CRM familiarity - Salesforce, Marketing Cloud, Pardot, Marketo

  • Google qualifications/certifications - or equivalent Degree.

  • Familiarity with Agile working methodologies.

Personal Qualities:

  • Communication - You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.

  • Interpersonal and relationship-building skills – You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership.

  • Global Perspective and Learning Agility – You take a systematic, structured view of situations, while staying focused on the big picture. You have significant experience operating in a global environment and are able to demonstrate cultural agility.

  • Deliver Results – You have a track record of achievement, accountability and translating complex strategies into actionable plans.

  • Time Management - Excellent organizational skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions.

  • Judgement and problem-solving skills – You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy.

#LI-CK1

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-NJ-Hoboken

Other Locations GB-GB-London

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Sep 9, 2019

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1912007

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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