Job Information
Pearson Director, Marketing Strategy in Hoboken, New Jersey
Director, Marketing Strategy - ( 2102786 )
Description
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The Director, Marketing Strategy will report to the VP of Brand Marketing and be responsible for driving Pearson’s brand strategy with a focus on digital marketing (SEO, SEM, etc.) and media effectiveness. They will establish and maintain relationships with the marketing community across Pearson, seek out opportunities to test and learn, and collaborate on marketing best practices. This role will have a heavy focus on creating and supporting marketing strategy for Pearson’s new direct-to-consumer (DTC) division. The ideal candidate will have a pulse on new platforms and the media landscape with a deep understanding of different and creative, yet relevant, ways that Pearson can show up. They will be responsible for leading the development of brand-level marketing partnerships that support company goals and create lasting impressions with consumer audiences.
The role requires cross-functional collaboration across the Corporate marketing function and business units, the ability to effectively manage multiple projects and workstreams concurrently, and a strong understanding of marketing strategy, business and financial acumen to clearly articulate ROI. The ideal candidate for this role will have a strong background and experience in building and executing full funnel digital marketing strategies. The Director of Marketing Strategy will partner with internal teams and manage external agencies to establish and deliver on marketing and business KPI’s, with the primary goal to drive and improve marketing effectiveness across Pearson both from a spend and best practices perspective. The Director of Marketing Strategy will work alongside the Analytics & Insights team to identify and test new audiences and support building a strong consuming-facing footprint for the company. They will leverage key insights and research to manage marketing budgets, directing resources to the highest opportunities, measuring marketing ROI, and pivoting when opportunities shift. Additionally, they will be responsible for communicating results, and strategic recommendations based on findings to senior leadership.
Key Deliverables
Responsible for strategy and implementation of marketing and media tests, with a specific focus on building out consumer-lead strategies
Responsible for company-wide implementation of marketing best practices
Partner with key platforms like Google, Facebook, LinkedIn to optimize advertising relationships
Accountable for identifying and aggregating marketing spend efficiencies across Pearson
Accountable for training and developing direct reports
#LI-POST Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Qualifications
Essential Skills & Experience
Extensive background in digital marketing strategy and media experience within the advertising agency or consumer products industries with demonstrated ability to develop and drive strategic plans for large organizations
Strategic thinker who has the ability to analyze/ interpret data and translate research into actionable results
Bachelors’ degree or equivalent experience in advertising, marketing, or related field
Excellent executive-level presentation skills, leadership and interpersonal skills
Experience in working with, leading and influencing virtual teams, both in person and remotely
Internal & external stakeholder management experience with a specific focus on negotiation and influence to drive results
Demonstrated track record of success in managing brand marketing campaigns from ideation/strategy development to acquisition, and pre and post results analysis
Highly experienced in digital marketing core competencies (SEO, SEM, paid social, etc.)
Outstanding interpersonal and analytical skills with a high degree of maturity and professionalism
High degree of ownership to consistently deliver results in a fast paced and high-profile environment
Previous experience in a senior marketing leadership position with a large organization with experience in both business and consumer brand management and marketing
Extensive knowledge of and experience in marketing and advertising
Personal Style & Behavior
External awareness and consumer orientation
Collaboration, teamwork and stakeholder management
Results driven and organization buy-in
A collaborator, able to bring together cross-functional groups for a single purpose and influence across Pearson’s ecosystems
Ability to sell ideas up, down and across an organization
Agile proponent, ability to fail fast and apply learnings
#LI-POST
Primary Location : US-NJ-Hoboken
Other Locations : US-California, US-New York
Work Locations :
US-NJ-Hoboken-Remote
Hoboken
Job : Marketing
Organization : Global Corporate Affairs & Marketing
Employee Status : Regular Employee
Job Type : Standard
Job Level : Director
Shift : Day Job
Travel : No
Job Posting : Feb 22, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2102786