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Pearson B3-Senior Product Marketing Administrator in Hartford, Connecticut

B3-Senior Product Marketing Administrator - ( 2109099 )

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better.

Pearson’s Global Product Marketing team is seeking a marketing professional to join a highly collaborative and fast-moving team dedicated to marketing next-gen Pearson products and platforms as the Product Marketing Coordinator for a project aimed at reimagining the educator’s catalog experience. In this role, you will work closely with the Senior PMM for Go-to-Market Capabilities to coordinate and execute market research activities and analysis, ensure product alignment across systems and operations based on business initiatives, and support go-to-market strategies that align with broader Product Marketing objectives. This position is a two year term of project role.

Collaboration, partnership and active stakeholder management are foundational to success in this role. Thriving in an evolving environment, driving innovation and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities and objectives

  • Ensure all project efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and delivery.

  • Gather, synthesize, and share market and customer insights to optimize the educator site and catalog.

  • Conduct data analysis and interpretation to help identify pain points and improvement opportunities.

  • Develop a knowledge of Pearson systems and how their relationships in order to deliver an optimal customer experience.

  • Support any needed cross-discipline or strategic activities to advance product strategy and communication.

  • Develop an understanding of the lead generation process both from an operational and strategic perspective.

  • Work with teams across digital channels, marketing, and product to ensure completion of the educator catalog experience.

  • Support the maintenance and development of internal tools.

  • Help ensure that product information and promotions are displayed properly within the educator catalog.

  • Consult on web design and experience.

Essential Skills and Qualifications

  • Undergraduate degree required.

  • Ability to quickly learn database and systems applications.

  • Excellent data analysis skills

  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences.

  • Critical thinker and problem solver who is motivated to seek data to inform his or her work.

  • Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills.

  • Ability to quickly learn database and systems applications.

  • Experience using Microsoft Office (Outlook, Excel, PowerPoint, Teams)

  • Ability to organize, prioritize and plan work activities in order to use time efficiently to meet task demands.

  • Ability to follow instructions, respond to management coaching in positive way, communicate delays with deadlines/tasks and take responsibility for own actions.

  • Ability to work with multiple stakeholders across the organization, adapt to changes in the work environment and manage competing demands.

  • Ability to become familiar with and follow company policies and procedures.

Desirable Skills and Qualifications

  • Experience in Oracle, Tableau, and Saleforce.com.

  • Experience with SEO and user experience. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Primary Location : US-Remote

Job : Marketing

Organization : Global Product

Employee Status : Regular Employee

Job Type : Standard

Job Level : Entry Level

Shift : Day Job

Job Posting : Jun 29, 2021

Job Unposting : Ongoing

Schedule: : Full-time Temporary

Req ID: 2109099

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