Pearson Marketing Manager, Global IT in Harrisburg, Pennsylvania
The Marketing Manager, global IT, is responsible for strategic and tactical marketing of assigned products and/or program(s) in the USA for top IT brands such as Amazon, Microsoft, IBM and PMI. Working closely with key stakeholders, this role brings new IT learning and certification products to market, drives demand for certification and learning materials among IT training centers and corporate audiences (B2B), and engages with our clients and channel partners.
Strategic Marketing Planning
Develop and execute strategic marketing plans to accomplish key objectives for assigned products/programs and socialize plans with appropriate stakeholders.
Establish and measure against specific metrics for success related to all objectives in the strategic marketing plan to guide demand generation decisions and tactical plans. Work with internal MarComm and MarTech teams to adjust or extend tactical plans as necessary.
Proactively identify research to validate assumptions including both primary and secondary research. Assist in research projects to gain deeper knowledge of target audiences.
Develop Messaging Frameworks as a foundation for all creative development.
Develop creative briefs and manage creative development and execution of marketing activities, working closely with internal creative teams and/or external freelancers or agencies.
Manage budget within project and marketing plans, track project expenditures, and look for low-cost efficiencies to maximize marketing dollars.
Coordinate with international marketing colleagues to ensure alignment on product campaigns and key initiatives.
Make recommendations based on acquired business intelligence for future activities and promotions.
Drive creative production of standard product marketing materials, including such items as web properties, product collateral, sales enablement tools, testimonials, social media promotion, digital advertising.
Ensure compliance with brand guidelines, legal and financial rules, including obtaining required approvals when engaging with outside vendors.
Work with members of the Creative Services team, freelancers, or vendors as needed to develop marketing assets.
Develop and maintain trusting relationships with key stakeholder groups, MarComm and MarTech.
Serve as the primary marketing contact for clients.
Work closely with marketing management to align priorities.
Education and Experience
Bachelor's degree (BA, BS) or equivalent with emphasis in Marketing, Business, or Communications is required.
B2B marketing experience is required.
10+ years of marketing experience preferred. Advertising agency backgrounds and previous experience in matrixed, global organizations are ideal.
Experience with product launches, lead generation and managing projects from inception to completion, including managing to a timeline and budget.
Ability to develop and present ideas and plans clearly and confidently to all levels of internal and external management, partners and colleagues.
Adept in using Microsoft Office suite (Word, PowerPoint, Excel, and Outlook) and experience working with internal and outsourced graphic design or web design teams helpful. Microsoft Office Specialist certification preferred.
Skills, Knowledge, and Abilities
Highly motivated, organized individual with the ability to prioritize multiple projects and deadlines.
Outstanding communication and interpersonal skills required.
Excellent presentation and speaking skills.
Ability to work well in a team environment and in occasionally stressful situations.
Relationship management and negotiation skills required.
Interpersonal savvy with customer focus.
Knowledge of IT certification industry and/or electronic testing preferred.
Organization: Assessment & Qualifications
Req ID: 6630