Pearson Manager Creative Services in Harrisburg, Pennsylvania
At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.
For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.
The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position.
The Creative Services Manager will be responsible for managing the team generating creative content and creative strategies that increase awareness, drive lead volume, nurture prospective families and retain them for Pearson Virtual Schools brands. This team serves as a centralized creative resource for all of PVS marketing, delivering consistent, innovative, and on-brand creative content, strategies, and solutions.
Core Tasks and Responsibilities
Manage the creative services team, budget, external vendors/suppliers and associated contracts
Mange team to continually deliver creative projects on time or in a timely manner based on established expectations
Manage outsourcing workflows through freelancers and agencies while also maintaining budget conservancies
Generate innovative relationships and negotiate cost savings with vendor partners
Review ongoing metrics to adjust creative as necessary to achieve enrollment goals
Review and maintain brand consistency across all creative assets produced in-house and those outsourced
Develop and manage overarching content strategy, informed by data, research, and new trends
Monitor and track content initiatives to ensure visibility into content production across teams to assess performance
Seek opportunities to visually tell the Connections Academy story through student and parent videos
Manage the team responsible for Resource Hub content development and distribution across channels; editorial strategy; performance tracking; SEO optimization
Provide positive environment for cross-functional marketing collaboration on creative projects to ensure holistic brand compliance and efficiencies
Oversee management of project management workflow system and Digital Asset Manager
Lead and manage the adoption and training of new creative processes and project management systems to streamline creative projects and improve efficiency
Ensure alignment with Brand team on all positioning, messaging, and brand management
Serve as a brand champion across the organization to support brand visual identity and positioning, and elevate the standards of creative output
Required Skills, Experience, and Competencies
Experienced professional in Marketing, Creative Services and/or a related field
Expertise in developing creative and innovative content strategies
Bachelor’s degree in Communications, Marketing, Business or equivalent
Advertising/marketing agency experience will be considered a plus
Clearly demonstrated ability to curate high-quality, properly branded, and relevant content for various marketing channels across multiple platforms
Experience in assessing and interpreting customer and business needs
Ability to think creatively and in a performance-minded manner
Experience writing strategic creative briefs and working with marketing strategy and agency partners
Proven strength in communication, presentation and influence skills; able to speak comfortably and clearly to key stakeholders, leadership teams and external partners
Strong project management capabilities, with the ability to pivot and reprioritize projects based on business-critical needs, time and budget constraints
Excellent interpersonal skills to maintain positive, productive relationships with colleagues, customers and vendors
Ability to relate well with individuals of diverse backgrounds on all levels within the company
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Virtual Learning
Req ID: 9962