Job Purpose

We are seeking a skilled Business Insight Analyst to join our team. This role will be responsible for analysing market trends, identifying opportunities and threats, and translating data-driven insights into actionable plans to support our business goals. The ideal candidate will be highly analytical, detail-oriented, and able to communicate insights effectively to stakeholders at all levels of the organization.

Main Responsibilities

• Collect, analyse and interpret market data, industry trends, and competitive landscape to provide actionable insights and recommendations.

• Develop and execute market research plans to inform business strategy, including user profile development, product development, and new market opportunities.

• Conduct market segmentation studies and provide data-driven recommendations for target audiences.

• Keep up-to-date with industry trends, regulations, and best practices.

• Attend industry events, conferences, and trade shows to stay informed and network with key stakeholders.

• May need to support data process and structure if necessary.

Job Requirements

• Bachelor's degree in Business, Marketing, or related field.

• Minimum 3 years of experience in market research or related field, preferably within the education industry.

• Tableau and SQL knowledge required.

• Strong analytical skills and experience working with market research data.

• Demonstrated ability to translate data into actionable insights and recommendations.

• Excellent written and verbal communication skills. Strong attention to detail and ability to manage multiple projects simultaneously.

• Proficiency in Microsoft Office and market research tools.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: GENERAL BUSINESS OPERATIONS

Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 13550