Pearson Digital Content Copywriter in Greater London, United Kingdom
Digital Content Copywriter
Pearson VUE (pearsonvue.com) has been a pioneer in the computer-based testing industry for decades, delivering more than 15 million certification and licensure exams annually in every industry from academia and admissions to IT and healthcare. We are the global leaders in developing and delivering high-stakes exams via the world's most comprehensive network of nearly 20,000 Test Centers in 180 countries. Our leadership in the assessment industry is a result of our collaborative partnerships with a broad range of clients, from leading technology firms to government and regulatory agencies. Pearson VUE is regularly featured on the Forbes list of Best Employers and we are recognised in the Best Employers for Diversity 2019 awards. We are proud to offer an exceptional environment to develop your professional career and we are now hiring for a Digital Content Copywriter to join our successful team in London Strand office.
Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO).
Digital Content Copywriter
Based in London Strand
Permanent & full-time working 37.5 hours per week
Salary up to £40k depending on experience
This role is responsible for the delivery of marketing materials and projects that drive brand awareness and demand generation in the market. He/she will have a proven ability to translate a marketing strategy into compelling creative assets and ensure that stakeholders and client goals are met when developing and executing ideas across various media types. This position works closely with other members of the marketing team and leadership to improve brand awareness, drive client acquisition, and enable revenue efforts.
Guide and/or write compelling copy that connect with targeted audiences.
Develop and execute strategic marketing and communications deliverables that build positive brand awareness and equity and align to operational and business objectives.
Develop and direct our social media strategy to raise awareness of our products and services and position us as the key educator in the industry.
Oversee the internal and external production workflow of owned projects– from concept to deliverables – ensure they are to plan and on deadline.
Enable business development efforts by providing effective tools, materials and presentations.
Collaborate with graphic designers on art direction of design/layout for wide-variety of media, including print, web, collateral, online/digital media.
Develop overall messaging, edit and proof-read copy for consistent and compelling brand voice.
Maintain marketing style guides and corporate marketing templates.
Our Successful Candidate
We are interested in applicants with a BA in marketing, communications/journalism or other marketing-related discipline.
-Experience in fast-paced marketing communications positions and proven project management skills.
-Expert understanding of creative development, from drafting briefs to executing deliverables and the various communication vehicles, including print, digital, video, etc.
-Excellent analytical, written, and verbal communication skills with demonstrated creative, writing, and editing skills.
-Experience delivering agency-quality marketing material and meeting deadlines with sharp attention to detail.
-Experience with content creation for social media.
Take your expertise to a new level - we have many interesting and dynamic projects to look forward to in 2019/2020 therefore now is the ideal time to join our Pearson VUE family for a highly rewarding and truly global career journey!
Our Recruitment Process
Please complete and submit your application before midnight on 29 September 2019 and please ensure that you apply directly on our Pearson Careers website only.
We are reviewing applications regularly and interviews are being scheduled now, therefore we encourage you to submit your application as soon as possible. Should you have any questions please connect on LinkedIn with Stephen Johnston, Talent Acquisition Specialist.
Wishing you success with your application!
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Primary Location: GB-Greater London
Organization: Assessments VUE
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Sep 11, 2019
Job Unposting: Sep 29, 2019
Schedule: Full-time Regular
Req ID: 1911604
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.