Pearson Director Product Management in Glenview, Illinois

Director Product Management

Description

SUMMARY

The Director, PMM Supplemental Literacy/Math and PreK is responsible for developing, monitoring, and directing the implementation of the marketing and promotional plans for both national and state-specific campaigns. Ensure that all marketing activities and plans across the Supplemental product line are implemented effectively. Working with cross-functional teams, this position will maximize opportunities to both ensure revenue growth and expanded penetration within existing markets.

SCOPE AND IMPACT OF JOB

  • Must be able to provide creative and strategic vision for product launches and marketing campaigns.

  • Must engender respect and cooperation from sales force, product management and product development teams.

  • Must be able to communicate the vision and also the unique feature set of their product line(s).

  • Must be able to supervisory multiple direct reports at both the Manager and Specialist level.

PRIMARY RESPONSIBILITIES

  • Must be able to provide creative and strategic vision for product launches and marketing campaigns.

  • Must engender respect and cooperation from sales force and product development teams.

  • Must be able to communicate the vision and also the unique feature set of their product line(s).

  • Must be able to supervise direct reports.

  • Develop portfolio strategy for supplemental and business plans.

  • Manage the development, implementation, and monitoring of launch and marketing plans.

  • Oversee the develop a differentiated sales message, product packaging, superkit/sampak packaging, integrated print and technology promotional materials, sales presentations, and Free With Order templates.

  • Work with Integrated Marketing Services team, and the Field to create and execute integrated campaigns that will increase market share and maximize revenue.

  • Develop and manage marketing budgets.

  • Provide market and competitive insight and knowledge as part of the overall strategic planning for the Elementary Literacy Product lines.

  • Conduct competitive analyses and provide the sales force with effective competitive selling strategies.

  • Work with Market Research to develop campaign market research in selected states.

  • Manage the marketing team to plan and execute sales training.Coordinate with Corporate Communications in developing all PR campaigns.

  • Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to keep a pulse on the market as it relates to new products, sales story and customer needs.

Qualifications

RELATED WORK EXPERIENCE

  • 5-10 years managerial experience in educational publishing or a product management/product marketing role

  • Experience in editorial, sales, or teaching in the content area will be considered.

EDUCATION REQUIREMENTS

  • Bachelor’s degree required.

  • Master’s of Business Administration, preferred---preferable in Literacy Education or in business management or marketing.

  • Experience will also be considered in lieu of Master’s.

SKILLS

  • Strong verbal and written communication skills: Must be able to differentiate and convey information in a clear, concise manner to customers, sales force, and others.

  • Proven leadership and supervision of staff: Must be able to mentor and manage direct reports.

  • Strong interpersonal skills: Must be able to interact successfully with customers, sales force, management, and staff from related content areas.

  • Proven ability to work in a fast-paced, deadline driven, collaborative climate.

  • Strong organizational skills: Must be able to handle multiple, complex projects in various stages of development and/or implementation at once.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-NJ-Hoboken

Other Locations US-RE-Remote, US-IL-Glenview

Work Locations: US-NJ-Hoboken-221 River 221 River Street Hoboken 07030

Job: Product Management

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Sep 14, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1812931

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.