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Pearson Web Conversion Analyst-Remote in Elk Grove Village, Illinois

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Web Conversion Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.

Role Details

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Increase conversion rates and drive qualified inquiries.

  • Improve customer’s user experience and increase the conversion to life change.

  • Contribute to development and evolution of CRO strategy, identifying opportunities across the marketing website and product onboarding experience.

  • Collaborate cross-functionally with marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on execution of optimization efforts.

  • Monitor and report on key metrics across different marketing channels, different buyer segments, and different parts of the customer journey.

  • Manage intake of A/B and multivariate testing hypothesis from marketing and product stakeholders.

  • Deliver results without biases across teams and business units for continuous feedback loop and utilize prior results to drive future initiatives. Update benchmarks and results to share with proper stakeholders.

  • Proactively inform the marketing team on what's being tested, why, and expected results.

  • Build experiments in Optimiz360 and manage the testing timeline and results communication

  • Coordinate the implementation of winning experiments in the CMS with the web development team.

Qualifications

Requirements

  • Degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • 2+ years’ experience in marketing and site optimization, with emphasis on UI/UX Conversion Optimization.

  • Strong analytic skills and ability to relate results to client business objectives.

  • Interpersonal and communication skills to effectively communicate test results, insights and recommendations to internal teams.

  • Ideal experience in HTML, CSS or JS.

  • Working knowledge of web analytics and online testing applications such as Google Analytics, Tag Manager, Optimize360, HotJar, DataStudio and Figma

  • Experience with user feedback platforms such as UserTesting, Qualaroo, Loop11, Kampyle, etc.

  • Experience with testing and optimizing responsive design for mobile sites and landing pages

  • Experience in digital marketing for lead generation, channels, sources, best practices and KPI’s

  • Foundation in statistics with analytical & problem-solving skills

  • Experience within education industry a plus

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buy­in from multiple constituents in a collaborative cross­functional environment

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:  http://www.pearson.com/careers/diversity-and-inclusion.html 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: North America

Schedule: FULL_TIME

Req ID: 2109010

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