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Pearson Senior Analyst, Digital Marketing Operations in Columbus, Ohio

Senior Analyst, Digital Marketing Operations - ( 2106955 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Position Summary:

The Senior Digital Operations Analyst will report to the Director, Performance Marketing in a dual capacity: supporting digital strategy and website experience. This role will manage effective digital marketing programs to acquire new families across all lines of business at Pearson’s Online and Blended Learning division. The person in this position has must have direct response digital marketing experience as well as familiarity in Website UAT. In addition, this person should be comfortable working with cross-functional teams, managing multiple projects simultaneously, and analyzing performance. This key team member should be a high energy, self-starter with excellent interpersonal and written communication skills and the desire to impact performance across the entire marketing funnel.

Primary Responsibilities

  • Work with the Performance Marketing team to plan and support launch of campaigns to drive key business metrics such as leads and applications

  • Assist in execution and ongoing management of paid acquisition marketing efforts for Pearson’s Online and Blended Learning division

  • Proactively identify new opportunities for optimizations and testing and work with internal analytics teams and external agencies to assess feasibility and implement

  • Partner with external agency to plan and monitor campaign performance using AdWords, Facebook Ads Manager and other third-party advertising platforms including oversight of ongoing optimizations and testing

  • Be the key “go-to” for Website UAT Testing

  • Manage and track budgets, invoicing and reconciliation, to ensure all online marketing efforts are completed within the allocated budget as cost-effectively as possible

  • Proactively work with our external agency to ensure we meet all deadlines in the campaign development schedule

  • Assist in 1st Party data audience segmentation and strategy

  • Other duties as assigned

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Requirements:

  • Bachelor’s degree required

  • Minimum 2 years of online advertising experience, including paid search, social and programmatic experience

  • Experience with running online marketing programs (desktop and mobile), prioritizing and organizing effectively

  • In-depth understanding of online marketing best practices and platforms such as AdWords, Microsoft Ads, Facebook Ads Manager, DV360, and familiarity with Pinterest, Tik Tok, Google Analytics and more

  • Proven accountability for the quality and accuracy of website content and/or functions

  • Website QA/UAT or Content Management System experience

  • Entry-level financial administration experience specific to budget tracking, purchase orders, invoice receipt and payment processing

  • Excellent written and oral communication skills, with exceptional attention to detail

  • Strong commitment to timelines, accuracy and professionalism

  • Team player and positive attitude in a results-driven environment

  • Extensive knowledge of online and mobile marketing landscape and trends

  • Data-driven approach and strong analytical skills

  • Ability to work in a fast-paced, changing environment with all levels of management

Competencies:

  • Highly organized and able to meet deadlines

  • Excellent communication skills

  • Great attention to detail

  • Intellectually curious and collaborative in nature

  • High ability to adapt with change and approach problem solving with creativity and openness

  • Learns quickly when facing new problems, open to change and improvement, enjoys challenges and finding solutions

  • Comfortable presenting ideas to others: gains positive attention and changes tactics that aren't working

The anticipated starting salary range for Colorado-based individuals expressing interest in this position i. This position iss $65,000-$75,000 eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

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Primary Location : US-Remote

Job : Marketing

Organization : North America Connections

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : No

Job Posting : Jul 6, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2106955

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