Pearson Sr Analyst, Conversion Optimization in Columbia, Maryland

Sr Analyst, Conversion Optimization

Description

Company Summary:

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus, delivering online learning to over 400,000 students in the U.S. and 48 countries. The group, also known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

Position Summary:

Our organization is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions, after a specified period of time, and based on performance. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to achieve that. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following will be provided to you by the company as a full-time employee:

  • Laptop

  • Headset

The following will need to be provided by you, as the employee, when working from home:

  • Dedicated workspace/home office

  • 2nd monitor

  • Mouse

  • Keyboard

Responsibilities: include the following. Other duties may be assigned.

  • Identify testing opportunities and implement testing strategies to validate or disprove assumptions about how we believe customers may react to various site experiences – and use deep analysis of results to inform personalization strategy development and customer experience improvements.

  • Develop, communicate and oversee the testing and personalization roadmap, prioritizing initiatives that deliver short-term value and learnings while maintaining progress towards a long-term vision.

  • Partner with Analytics and website marketing to develop digital personalization use cases and strategies that improve lead conversion and marketing efficiencies.

  • Oversee all phases of testing and campaign implementation to ensure roadmap is on track and executed in a timely manner

  • Serve as the Subject Matter Expert on Site Testing and Personalization

  • Lead the cross-functional testing team to define and operationalize work flows required to successfully execute personalized campaigns and website tests.

  • Develop and maintain test plans and reporting of key findings; interface with multiple levels of stakeholders.

  • “Tell a good story” – translate the empirical learnings into a compelling story geared toward action and impact

  • Manage testing and personalization platform.

Education and/or Experience:

  • BA/BS with significant coursework in Marketing, Business or Statistics

  • 3 years relevant experience with a/b and multivariate testing, online personalization or site recommendations

  • Demonstrated experience with testing and/or personalization platforms required

  • Experience with Google Analytics preferred.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  • Demonstrated experience in designing, executing and analyzing A/B and multivariate tests, onsite targeting campaigns or onsite recommendations

  • Strong marketing background with a track-record of driving results

  • Proven project management skills – effective collaborator and consensus builder with a focus on completing on time and on budget

  • Understanding of digital experience technologies with a basic familiarity of simple HTML and CSS.

  • Team player that works well with partners from other departments and has the ability to influence without direct reporting accountability

  • Ability to work autonomously, be a “self starter”, solve problems and overcome obstacles

  • Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment

Qualifications

Company Summary:

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus, delivering online learning to over 400,000 students in the U.S. and 48 countries. The group, also known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

Position Summary:

Our organization is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions, after a specified period of time, and based on performance. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to achieve that. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following will be provided to you by the company as a full-time employee:

  • Laptop

  • Headset

The following will need to be provided by you, as the employee, when working from home:

  • Dedicated workspace/home office

  • 2nd monitor

  • Mouse

  • Keyboard

Responsibilities: include the following. Other duties may be assigned.

  • Identify testing opportunities and implement testing strategies to validate or disprove assumptions about how we believe customers may react to various site experiences – and use deep analysis of results to inform personalization strategy development and customer experience improvements.

  • Develop, communicate and oversee the testing and personalization roadmap, prioritizing initiatives that deliver short-term value and learnings while maintaining progress towards a long-term vision.

  • Partner with Analytics and website marketing to develop digital personalization use cases and strategies that improve lead conversion and marketing efficiencies.

  • Oversee all phases of testing and campaign implementation to ensure roadmap is on track and executed in a timely manner

  • Serve as the Subject Matter Expert on Site Testing and Personalization

  • Lead the cross-functional testing team to define and operationalize work flows required to successfully execute personalized campaigns and website tests.

  • Develop and maintain test plans and reporting of key findings; interface with multiple levels of stakeholders.

  • “Tell a good story” – translate the empirical learnings into a compelling story geared toward action and impact

  • Manage testing and personalization platform.

Education and/or Experience:

  • BA/BS with significant coursework in Marketing, Business or Statistics

  • 3 years relevant experience with a/b and multivariate testing, online personalization or site recommendations

  • Demonstrated experience with testing and/or personalization platforms required

  • Experience with Google Analytics preferred.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  • Demonstrated experience in designing, executing and analyzing A/B and multivariate tests, onsite targeting campaigns or onsite recommendations

  • Strong marketing background with a track-record of driving results

  • Proven project management skills – effective collaborator and consensus builder with a focus on completing on time and on budget

  • Understanding of digital experience technologies with a basic familiarity of simple HTML and CSS.

  • Team player that works well with partners from other departments and has the ability to influence without direct reporting accountability

  • Ability to work autonomously, be a “self starter”, solve problems and overcome obstacles

  • Maintain a positive, enthusiastic and energetic demeanor which helps foster an upbeat working environment

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MD-Columbia

Work Locations: US-MD-Columbia-Grantchester Merriweather 10960 Grantchester Way Two Merriweather Columbia 21044

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jul 3, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1809797

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled