Pearson SEO Marketing Administrator in Columbia, Maryland

SEO Marketing Administrator

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

.Position Summary:

Working primarily from our office in Columbia, MD, the Senior Search Engine Optimization (SEO) Web Marketing Administrator is a part of the Website Marketing team and will be responsible for analyzing, reviewing and implementing updates to websites to ensure they are optimized for organic search traffic. This position will work to drive inbound, organic traffic to Pearson Online & Blended Learning’s website properties while improving our Connections Academy and related partner schools’ search engine results. The Sr. SEO Administrator will work both independently and collaboratively in support of the family marketing department to assure projects and tactics are completed smoothly, accurately, and delivered on-time. The position requires in-depth knowledge of SEO tactics and best practices, knowledge of web analytics and tracking tools, strong writing skills, some proficiency with website/blog content management systems, combined with a meticulous attention to detail and dedication to excellence. This person should be able to simultaneously manage diverse projects in a busy, cross-functional production environment.

Primary Responsibilities:

  • Support day-to-day administration of search engine optimization (SEO) campaigns and tactics of Pearson Online & Blended Learning consumer branded website properties and landing pages.

  • Identify new keywords to target on search engines (i.e. Google, Bing) and to improve rankings on existing keywords to increase the number of families acquired through non-media efforts and contribute to reductions in marketing cost per enrollment.

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

  • Assist in the creation, implementation and execution of SEO strategies and roadmaps.

  • Develop and implement link building strategies.

  • Conduct research on web page design and technical functionality specific to optimizing for improved site speed performance.

  • Draft and write effective SEO content for blogs, websites as needed.

  • Work and collaborate with cross-functional teams, including enrollment, product development & analytics to ensure success of SEO strategies and roadmaps.

  • Work with website development team to ensure SEO best practices are properly implemented on all new website functionality.

  • Coordinate and manage SEO agency and related vendors.

  • Serve as subject-matter expert in SEO; continuously learn and keep abreast on latest best-practices and trends in the organic search engine landscape.

  • Train website administrators, as well as brand, PR, content and creative design marketers on SEO practices and tactics.

  • Review website content performance and perform regular competitive research on top performing pages.

  • Other duties as assigned by supervisor.

Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following equipment will be provided to you by the company as a full-time employee:

Laptop and phone

Headset

The following equipment will need to be provided by you, as the employee, when working from home:

2ndmonitor (required)

Mouse (required)

Keyboard (required)

Requirements:

  • BA/BS degree in marketing, communications, analytics or related field preferred

  • 1-3 years of SEO experience working either in-house or at an agency; past experience in education-related industry preferred

  • Experience with SEO-related technology platforms such as Moz, BrightEdge, ahrefs

  • Experience with web analytics tools such as Google Analytics and Google Search Console

  • Basic knowledge of web content management systems; DNN or WordPress experience preferred

  • Excellent writing, editing and proofreading skills; comfortable with crafting content when called upon

  • Strong time management skills, including the prioritization of tasks manage projects to completion

  • Strong work ethic with the ability to work independently

  • Enjoys being a team player in a close, highly collaborative, cross-functional environment

  • Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines

  • Flexibility and adaptive skills related to multiple projects

Capabilities:

  • Customer centric

  • Team player

Behaviors:

Effectively deals with change

Works well across teams

Qualifications

Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

.Position Summary:

Working primarily from our office in Columbia, MD, the Senior Search Engine Optimization (SEO) Web Marketing Administrator is a part of the Website Marketing team and will be responsible for analyzing, reviewing and implementing updates to websites to ensure they are optimized for organic search traffic. This position will work to drive inbound, organic traffic to Pearson Online & Blended Learning’s website properties while improving our Connections Academy and related partner schools’ search engine results. The Sr. SEO Administrator will work both independently and collaboratively in support of the family marketing department to assure projects and tactics are completed smoothly, accurately, and delivered on-time. The position requires in-depth knowledge of SEO tactics and best practices, knowledge of web analytics and tracking tools, strong writing skills, some proficiency with website/blog content management systems, combined with a meticulous attention to detail and dedication to excellence. This person should be able to simultaneously manage diverse projects in a busy, cross-functional production environment.

Primary Responsibilities:

  • Support day-to-day administration of search engine optimization (SEO) campaigns and tactics of Pearson Online & Blended Learning consumer branded website properties and landing pages.

  • Identify new keywords to target on search engines (i.e. Google, Bing) and to improve rankings on existing keywords to increase the number of families acquired through non-media efforts and contribute to reductions in marketing cost per enrollment.

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

  • Assist in the creation, implementation and execution of SEO strategies and roadmaps.

  • Develop and implement link building strategies.

  • Conduct research on web page design and technical functionality specific to optimizing for improved site speed performance.

  • Draft and write effective SEO content for blogs, websites as needed.

  • Work and collaborate with cross-functional teams, including enrollment, product development & analytics to ensure success of SEO strategies and roadmaps.

  • Work with website development team to ensure SEO best practices are properly implemented on all new website functionality.

  • Coordinate and manage SEO agency and related vendors.

  • Serve as subject-matter expert in SEO; continuously learn and keep abreast on latest best-practices and trends in the organic search engine landscape.

  • Train website administrators, as well as brand, PR, content and creative design marketers on SEO practices and tactics.

  • Review website content performance and perform regular competitive research on top performing pages.

  • Other duties as assigned by supervisor.

Requirements:

  • BA/BS degree in marketing, communications, analytics or related field preferred

  • 1-3 years of SEO experience working either in-house or at an agency; past experience in education-related industry preferred

  • Experience with SEO-related technology platforms such as Moz, BrightEdge, ahrefs

  • Experience with web analytics tools such as Google Analytics and Google Search Console

  • Basic knowledge of web content management systems; DNN or WordPress experience preferred

  • Excellent writing, editing and proofreading skills; comfortable with crafting content when called upon

  • Strong time management skills, including the prioritization of tasks manage projects to completion

  • Strong work ethic with the ability to work independently

  • Enjoys being a team player in a close, highly collaborative, cross-functional environment

  • Ability to manage project schedules and resources, work on multiple projects with changing priorities while maintaining a sense of urgency about deadlines

  • Flexibility and adaptive skills related to multiple projects

Capabilities:

  • Customer centric

  • Team player

Behaviors:

Effectively deals with change

Works well across teams

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MD-Columbia

Work Locations: US-MD-Columbia-Grantchester Merriweather 10960 Grantchester Way Two Merriweather Columbia 21044

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jun 11, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1808872

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled