Pearson Creative Services Manager in Columbia, Maryland

Creative Services Manager


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. It serves families and schools with a variety of digital learning and online school solutions including Connections Academy, International Connections Academy, and Pearson Connexus. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.

Position Summary :

Working primarily from our office in Columbia, MD, the Creative Services Manager will report directly into the Vice President, Marketing and will be responsible and accountable for managing and leading an internal team of designers, writers and external creative agencies to deliver creative assets for acquisition, nurture and retention marketing campaigns. The Creative Services Manager is also accountable for the design and execution of creative deadlines through all media including program guide, website, print, direct mail, advertising and other promotional channels.

Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide to our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.

The following equipment will be provided to you by the company as a full-time employee:

  • Laptop and phone

  • Headset

The following equipment will need to be provided by you, as the employee, when working from home:

  • 2ndmonitor (required)

  • Mouse (required)

  • Keyboard (required)

Primary Responsibilities :

  • Responsible for the day-to-day management and coordination of creative projects -- from inception to completion -- as well as liaising between our internal creative team and various key departments and stakeholders throughout the company

  • Manage the asset production queue and effectively communicate timelines and progress to stakeholders

  • Work closely with internal teams to create/refine project documentation for projects that include but are not limited to: advertising campaigns, content development, websites, email, SEM, social media, events, print collateral, customer care, etc...

  • Establish and maintain a creative services process to support marketing channel managers with their campaigns across all three lines of business (partner schools, partner programs, iNaCA)

  • Manage internal designers and copywriters to ensure the team meets their deadlines

  • Partner with Brand team lead to develop and maintain brand guidelines across all lines of business including visual identity, tone, voice, etc...

  • Work with channel managers to understand how creative performs in-market through post-campaign analysis to refine existing and future tactics

  • Establish ongoing relationships with creative services teams across Pearson (domestic and global) to ensure we’re coordinated and being as efficient as possible

  • Plan and manage any freelancers, vendors or outsourced capabilities as needed

  • Manage budget for the team

General Responsibilities :

  • Champion our internal creative process and utilize a project management software system to track workloads

  • Responsible for ensuring effective cross-functional communication between the Creative Services team and other teams throughout the company.

  • Contribute to the creative process and creation of assets to ensure they are in line with the approved marketing briefs and strategies

  • Ensure legal compliance and reinforce brand guidelines across all collateral

  • Represent the Creative Services team in various cross-functional meetings such as marketing kick-offs, department touch-bases, timeline reviews, and more.

  • Establish realistic timelines and push back when needed

Capabilities :

  • Customer Centric – Acts with a strong customer mindset (both internal and external) and is a visible advocate for the customer. Builds strong relationships with customers and uses those to improve their experience and outcomes.

  • Delivering Financial Results – A strong track record of delivering against budgets and commitments.

  • Communications - A great communicator who engages teams and stakeholders with thoughtful delivery and messages that resonate.

  • Building a strong team - Creates strong morale and inclusive spirit within team, Proactively addresses team performance and communication challenges and blends new people into teams when needed. Has a track record of hiring and quickly and effectively onboarding great talent. Demonstrated success developing and promoting talent.

  • Works well in a matrix - Models collaboration, solves problems with peers, builds trust and support.

  • Takes personal responsibility – Can be relied on to complete tasks timely and well, demonstrates “ownership” regardless of the outcome, proactive in exploring and exploiting new opportunities.


  • Bachelor’s degree in Marketing, Communications or other related field

  • 5 years of creative/marketing agency and high volume creative project management experience

  • Incredibly organized with a natural drive to follow every project, big or small, to completion.

  • Has a passion for mentorship and aspirations to lead and grow the Creative Services team.

  • Is both creative and business-minded and knows how to talk to both sides of the table.

  • Understands that deadlines and on time delivery of assets with the ability to change gears on the fly and reprioritize deadlines quickly when needed is critical to success.

  • Has an innate curiosity, aptitude and hands-on approach.

  • Has a deep understanding of brands and the ability to create and communicate in ways that align with each brand’s unique vision to drive brand engagement.

  • Is a strong communicator, able to speak comfortably and clearly to key stakeholders and department leads.

  • Has the energy and drive to deliver the best work in the industry and an adaptability to a range of time and budget constraints.

  • Is a self-starter with a strong aptitude for solving problems individually and in teams, with the ability to propose alternative, improved solutions when possible.


Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-MD-Columbia

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: May 18, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1807852

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.