Pearson Public Relations Manager in Charleston, West Virginia
Public Relations Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology—and each other to surpass these boundaries—we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Pearson’s Online & Blended Learning K-12 group provides high-quality, highly accountable online education solutions to schools, school districts and students in grades K-12. The group, formerly known as Connections Education, is based in Columbia, Maryland and has been named a “Top Workplace” by the Baltimore Sun for three consecutive years and a “Best Place to Work” by Baltimore magazine. Recognized for its outstanding curriculum, high-quality teachers and leadership, Pearson Online & Blended Learning is committed to expanding quality education through technology, and helping students achieve both academic and personal success.
The Public Relations Manager is responsible for enhancing and sustaining the public image of Connections Academy, ensuring effective media coverage and telling compelling customer stories through owned, earned and paid channels. Working with internal and external stakeholders, the Public Relations Manager will lead the development and execution of public relations and influencer strategies for Connections Academy public schools. This position develops, manages and executes media outreach plans aligned with business objectives, and continuously monitors results, optimizes content, and adjusts strategy as needed. This Public Relations Manager position is well suited for someone who has a passion for news and media relations savvy.
Design a bold and visionary public relations strategy that aligns with business initiatives and aim to increase awareness of Connections Academy public schools and elevate the full-time online learning sector. Suggest and implement new tactics to develop brand awareness.
Maintain a keen understanding of K-12 education industry trends and make appropriate recommendations regarding media outreach strategy surrounding them.
Establish the overarching media outreach strategy for execution through PR agency network to secure local and regional placements in print, broadcast and digital media.
Demonstrate knowledge of current news and media landscape on an ongoing basis, closely watch and evaluate trends to drive our business forward
Build and execute an effective influencer strategy unique to our business working with internal and external influencers with varying degrees of reach (nano, micro, macro, etc)
Maintain positive brand perception and manage negative sentiment through media relations efforts, speaking engagements, award opportunities and other
Set team objectives and analyze data and metrics to provide insights, make recommendations or optimizations as a result of performance.
Work closely with social media team to extend the reach of PR content and showcase wins
Partner with corporate Pearson PR Team to elevate Connections Academy and its thought leadership profile through high-level national placements; help elevate and differentiate the K-12 full-time online school category
Leverage existing media relationships and cultivate new contacts and relationships with reporters, bloggers, influencers, and more.
Support SEO initiatives and backlinking strategy through earned and paid partnerships with media and influencers.
Collaborate with other departments (State Account Relations, Marketing Program Managers, Legal, etc) and provide strategic PR efforts to manage brand reputation, drive growth and coordinate action plans
Lead and coordinate Connections Academy’s crisis response at the local and regional level focused on timely resolution and mitigation
Manage inbound media inquiries and interview requests; determine response strategy, coordinate spokesperson and messaging.
Conduct outreach to program advocates (families served by Connections Academy schools)
Craft compelling content including press releases, pitches, blog posts, social media posts, polls, quizzes and more.
Establish and manage the Connections Academy public school PR budget to provide the highest quality of PR service
Event planning as needed
Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to the privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
The following equipment will need to be provided by you, as the employee, when working from home:
2nd monitor (required)
Bachelor’s degree in public relations, communications or a related field
7 years of dedicated public relations / media relations experience
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Demonstrated experience with influencer campaigns
Knowledge of media monitoring software; experience with Cision a plus
Agency experience a plus
Some HTML, Google Analytics knowledge preferred
Demonstrated critical thinking and problem-solving skills
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Effortless communicator; quickly synthesizes information and delivers, clear, concise and friendly communication -- both verbal and written -- to customers and coworkers.
Approach data and continuous improvement with an analytical and performance mindset
Goal-oriented self-starter with strong desire to innovate
Thrives in cross-functional environment
Able to self-manage and multi-task; works well independently and as part of a team.
Demonstrated ability to juggle numerous projects and meet deadlines
Able to make on-the-spot decisions, thrives under pressure
Customer-centric; ability to engage and develop relationships with school leaders, families
Has effective change management skills (strategy, budget cuts, etc.)
Takes personal responsibility - respects deadlines and meets them. Takes ownership of work, even when the outcome is less than ideal, learns from past experience. Not afraid to ask questions.
Undaunted by immediate deadline and fast-paced nature of public relations. Availability nights and weekends as needed to respond to crisis situations
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $70k– $100K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Primary Location: US-RE-Remote
Work Locations: US-Remote Remote
Organization: North America Connections
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jan 14, 2021
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 2012297
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.