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Pearson Associate Market Research Analyst in Chandler, Arizona

Summary

The Search Marketing Specialist collaborates with team members and various functions to help drive campaign strategy, optimize performance, communicate results and identify and execute testing opportunities.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Execute the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions.

  • Build dashboards to measure, track and interpret company KPIs/OKR’s, and identify deviations from objectives.

  • Assists with the management of direct response-focused paid search and /or paid social channels for assigned university portfolio(s).

  • Collaborates with Paid Search/Social Manager and team members to execute PPC strategies and optimize campaigns in a timely manner.

  • Under the supervision of a Paid Search/Social Manager measures impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).

  • Aids with communication of performance and test results.

  • Works with Paid Search/Social Manager to develop budget and lead forecast recommendations.

  • Collects spend and lead information for all programs and assists with pacing goals.

  • Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.

  • Assists with executing a/b tests for ad copy, bid strategies, keywords, audience segments, and images.

  • Helps to monitor and diagnose performance issues and implements mitigation strategies under the supervision of the Paid Search/Social Manager.

  • Under the supervision of a Paid Search/Social Manager provides creative recommendations for ad copy, image and landing page assets.

  • Keeps current on industry trends and testing opportunities.

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Experience in designing and authoring reports/dashboards using Tableau is required.

  • Experience writing complex queries using SQL (Preferably Google Big Query).

  • Entry level position generally requires some experience in the following areas:

  • Paid media campaign experience with Google Ads (remarketing display, search) Bing, Yahoo, Facebook, LinkedIn

  • Advertising spend management

  • Web analytics and a/b testing

  • Digital marketing for lead generation, channels, sources, best practices and KPI’s

  • Analysis, reporting and forecasting of media campaigns

  • Highly motivated self-starter

  • Excellent communication and time management skills

  • Attention to detail

Supervisory Responsibilities

None.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: North America

Schedule: FULL_TIME

Req ID: 634

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