Pearson Associate Market Research Analyst in Chandler, Arizona
The Search Marketing Specialist collaborates with team members and various functions to help drive campaign strategy, optimize performance, communicate results and identify and execute testing opportunities.
Responsibilities are applicable based on the position focus/channel
Execute the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions.
Build dashboards to measure, track and interpret company KPIs/OKR’s, and identify deviations from objectives.
Assists with the management of direct response-focused paid search and /or paid social channels for assigned university portfolio(s).
Collaborates with Paid Search/Social Manager and team members to execute PPC strategies and optimize campaigns in a timely manner.
Under the supervision of a Paid Search/Social Manager measures impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).
Aids with communication of performance and test results.
Works with Paid Search/Social Manager to develop budget and lead forecast recommendations.
Collects spend and lead information for all programs and assists with pacing goals.
Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.
Assists with executing a/b tests for ad copy, bid strategies, keywords, audience segments, and images.
Helps to monitor and diagnose performance issues and implements mitigation strategies under the supervision of the Paid Search/Social Manager.
Under the supervision of a Paid Search/Social Manager provides creative recommendations for ad copy, image and landing page assets.
Keeps current on industry trends and testing opportunities.
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Experience in designing and authoring reports/dashboards using Tableau is required.
Experience writing complex queries using SQL (Preferably Google Big Query).
Entry level position generally requires some experience in the following areas:
Paid media campaign experience with Google Ads (remarketing display, search) Bing, Yahoo, Facebook, LinkedIn
Advertising spend management
Web analytics and a/b testing
Digital marketing for lead generation, channels, sources, best practices and KPI’s
Analysis, reporting and forecasting of media campaigns
Highly motivated self-starter
Excellent communication and time management skills
Attention to detail
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Organization: North America
Req ID: 634