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Pearson Marketing Manager-Earned Social Media-MVU in Carbondale, Illinois

Marketing Manager-Earned Social Media-MVU - ( 2105450 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Marketing Communications – Earned Social is responsible for providing world-class marketing and customer services for Pearson’s emerging learner platforms, like Pathways and Advance. The MMESM may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MMESM utilizes their strong marketing and communications skills & services to optimize internal and partner relationships to exceed results. The MMESM may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.

General Responsibilities

  • Provides World Class Marketing Customer Service Management by managing content creation, publishing, and interacting with learners.

  • Works on the planning, implementation, development and or servicing of new marketing ideas that elevate the Platform’s brand and complement paid and earned marketing efforts.

  • Supports communications projects for various components of the marketing life cycle or services.

  • Participates in the development, execution and/or servicing of marketing objectives.

  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.

  • Provides insights and strategies which help enable internal & external teams deliver results that exceed objectives.

  • Creates buy­ in from multiple constituents in a collaborative cross-­functional environment.

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Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience

  • Minimum 3 years’ experience in Marketing, Social Media, and or Client Management

    • Experience analyzing and developing marketing content, communications and visual strategies that support the brand
    • Experience working within and maintaining client identity standards across channels
    • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc.
    • Coordinating the development & deployment of platform content
    • Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
  • Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.

  • Up to 25% travel may be required

Supervisory Responsibilities

None

Primary Location : US-FL-West Palm Beach

Other Locations : CA-ON-Toronto, US-IL-Elgin, US-AZ-Chandler, US-IL-River Forest, US-IL-Normal, US-AZ-Flagstaff, US-IL-Carbondale, US-IL-Elk Grove Village, US-IL-DeKalb, US-AZ-Glendale, US-IL-Davenport, US-IL-Joliet, US-FL-Miami, US-FL-Orlando, US-IL-Bloomington, US-IL-Champaign, US-IL-University Park, US-FL-Daytona

Work Locations :

US-FL-West Palm Beach-Remote

West Palm Beach

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Apr 20, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2105450

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