Pearson B2B Marketing Strategist -remote in Carbondale, Illinois
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The B2B Marketing Strategist - POLS will be accountable for US marketing campaign strategy and planning, and determining what activities most effectively meet local business objectives within a key set of priorities, and drive demand at scale.
This role serves as the marketing lead for their assigned priority, partnering with business development, channel partners, and others to determine supporting activities, interfacing with the POLS business team to deliver a successful campaign, and holding accountability for campaign strategy, planning and development.
Crucial to the role is the ability work closely with a wide variety of stakeholders to ensure the campaign achieves defined KPIs.
Work with business development, channel partners, and the POLS B2C marketing team where appropriate to establish a marketing strategy. Establish measurable goals to track and report desired impact of campaign activities.
Develop thought-leadership and campaign content with SMEs and Creative Solutions team for use in multi-channel campaigns.
Partner with Campaign Management to develop the marketing budget to support activity tied to strategy and revenue forecast.
Collaborate with key external associations and media partners where applicable to leverage these partnerships in support of marketing and sales strategy.
Work with Insights, Performance Marketing, and Web teams to consult, inform and shape campaign channel plan and to ensure successful planning and measurement of campaign, gather metrics, report on ROI and results/achievements.
Provide regular status reports and post-campaign analysis with insightful observations about opportunities to refine and recalibrate existing and future tactics.
Identifies, inputs, initiates and interrogates need for campaign against core Pearson corporate objectives, keeping in mind market needs.
Drive engagement with all relevant counterparts at all stages of campaign to ensure campaign meets their needs and is fit for purpose.
Drive engagement with external partners as needed to successfully plan and execute campaign.
Ensure relevant business stakeholders are kept informed at each stage of campaign.
Ensure campaign delivery plans remain on track and on budget. Regularly update sales, marketing partners, and channel service leaders on the performance of marketing campaign vs. defined goals via coordinated effort with Director of Marketing.
Set and monitor KPIs by channel and market segment. Continually optimizing campaigns and channels to reach and exceed business goals and revenue opportunities.
Positively influence customers’ experience with the Pearson brand.
Strategic thinker with the ability to translate strategies into deliverables.
5-7+ years of HE marketing experience; skilled in digital marketing, content development, and OneCRM a plus.
Accustomed to working with data and comfortable with multiple analytics programs.
Strong experience with on campus and event-based marketing, and the ability to use thought leadership and partnerships for audience development.
Excellent teamwork and collaborative skills and ability to partner with internal business development teams.
Powerful interpersonal skills and ability to use these to influence outcomes by communicating with persuasiveness and candor with an engaging and energetic personality. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly.
Experience working with Salesforce.com’s MarketingCloud and with Pardot, a plus
Ability to plan, manage, prioritize and successfully complete multiple complex projects simultaneously and in budget, while measuring progress.
Ability to apply creative thinking and imagination to campaign development, planning and execution as well as an unrelenting focus on the target audience.
Ability to work under pressure, meets deadlines, remain positive and calm.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: North America
Req ID: 2111554