Pearson SEO Lead in Boston, Massachusetts
We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small.
Global Corporate Affairs & Marketing (GCAM) communicates Pearson's unique position as the world's learning company, while building strong and enduring relationships with our key stakeholders across the global audiences around the world. We focus on helping to strengthen our reputation with policymakers, influencers, the general public, and our employees. We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency. Collectively, our work is anchored in building a strong global Pearson brand with social purpose at its heart.
We are looking for a sharp, driven, and detail oriented expert to take on the role as Techincal SEO Leadon all aspectsof planning and development of key technical SEO initiatives, helping to build understanding and excitement around the ambitious strategy throughout Pearson. You will also partner closely with others, including Platform Strategy, on any Content Operations activity.
Reporting to the Director of Data and Analytics, you will help shape the domain and migration strategy for Pearson, and specifically for the digital experience arena, and build the team’s global community and culture.
Collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.
Lead the company’s website migration and consolidation efforts from a technical SEO perspective, from stakeholder buy-in to developing 301 redirect plans
Monitor key websites for technical crawl issues and other relevant errors, work with the appropriate teams to implement fixes
Monitor key search engine rankings and make proactive recommendations to improve SERPs across multiple websites
Provide recommendations to address gaps in performance
Be responsible for the company’s SEO application stack (e.g. Screaming Frog, Moz, SiteImprove etc)
Own global SEO KPIs
Conduct content gap analysis
Apply SEO best practices for site navigation, breadcrumbing, internal links, schema and HTML sitemaps
Document best practices for domain, subdomain and directory structure to share with key stakeholders
- Be the central mentor and enthusiast for search engine opimisation.
3 years in a technical SEO role
Extensive website migration experience
Solid knowledge of the web development process, including the important points at which SEO must be considered.
Superb communication skills
Analytical skills and strong organizational abilities
Attention to detail
Degree (or equivalent) preferable
Communication- You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly.
Interpersonal and relationship-building skills– You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to the company leadership.
Analytical Skill and Learning Agility– You take a systematic, structured view of situations,while staying focused on the big picture. You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers.
Global Perspective– You have significant experience operating in a global environment and are able to demonstrate international cultural agility.
Deliver Results– You have a track record of achievement, translating complex strategies into actionable plans.
TimeManagement -Excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions
Judgment and problem-solving skills– You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors and considerations whilst always maintaining the integrity of the core values and business strategy.
Organised- ability to manage resources effectively
Brave- Resilient – operating under pressure and to tight deadlines
Accountable- Integrity & Delivers what is promised;
Decent– represents Pearson’s values and believes in the company mission, is a trusted confidant to colleagues and external sources
Imaginative– finds insights to tell Pearson’s story and tells compelling stories simply.
Primary Location: GB-GB-London
Other Locations US-MA-Boston, US-NJ-Hoboken, GB-GB-Oxford
Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL
Organization: Global Corporate Affairs & Marketing
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jun 13, 2018
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1807007
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.