Pearson Marketing eCommerce Manager in Boston, Massachusetts
Marketing eCommerce Manager - ( 2108917 )
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
We are seeking a Marketing eCommerce Manager to bring Pearson’s new college study app direct to students in accessible, relevant and innovative ways. This person should have experience identifying, analyzing, and executing ecommerce initiatives that drive subscriber conversions and revenue. This person will have an understanding of what drives e-commerce sales and a passion for user experience to improve the customer strategy. They will identify traffic barriers, conversion issues, and other impediments that hinder customer and sales growth. This person will work with cross functional teams such as Product, U/X, Experience, Creative, Content, Brand, and Marketing to drive strategy. As an expert on how our customers shop, the Marketing eCommerce Manager will advocate for the needs of our customers and serve as the go-to person for insight on site traffic and merchandising performance.
Measure and analyze customer funnel performance, site clickstream data and conversion flow patterns. Examine sources and quality of traffic. Map customer journeys and identify opportunities to create more seamless conversion flows.
Analyze and forecast key site metrics such as website traffic, conversion rate, average order value and units per transaction.
Monitor overall performance of digital experience KPIs and communicate performance, successes, and resolutions to senior leadership and other stakeholders.
Ensure that all new website features and enhancements are properly tracked in Google Analytics.
Stay informed with industry analytics trends and drive new initiatives contributing to business goals and best practices.
Relentlessly identify and help resolve issues on the site experience through the development and execution of strategic tests and cross-functional projects that will improve conversion rate and drive revenue growth.
The anticipated starting salary range for Colorado-based candidates, expressing interest in this position, is $100K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/ Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Retail or consumer goods ecommerce experience is required.
Consumer subscription experience a plus.
Expertise with a web analytics tool (e.g. Google Analytics). Google Tag Manager Site tagging implementation a plus.
Customer centric mindset and demonstrated ability to leverage insights to make changes to our customer experience.
Expert at identifying trends in data, drawing conclusions and making actionable recommendations to key stakeholders within the organization.
Ability to create site dashboards and anomaly detection alerts. Research and troubleshoot problems & questions related to deployed analytic solutions.
Experience working in highly cross-functional and matrixed organizations.
Excellent analytical and quantitative skills; ability to work with business owners to define key business questions and to build data-driven analyses that answer those questions.
Confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others.
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Job Posting : Jul 6, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2108917