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Pearson eCRM Email Manager – SalesForce Marketing Specialist in Boston, Massachusetts

eCRM Email Manager – SalesForce Marketing Specialist - ( 2108184 )

Description

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

The eCRM position focuses on a technical level within our CRM systems for our North America Performance Marketing. The role partners with the marketing teammates to create solutions that drive customer engagement across our B2B and B2C channels. The eCRM analyst also utilizes our systems to automate existing processes, create optimized audiences for marketing & brand campaigns, create analytic reports for stakeholders, and other analytical functions.

Data & Analysis Functions

  • Create targeted email marketing distribution lists to internal client’s specifications. Provide recommendations and guidance to stakeholders on distribution lists that lead to an increase in targeted KPIs.

  • Develop and maintain automated SFMC reporting and partner with analytic teammates and various internal stakeholders to create and manage audience targeting models and reporting dashboards.

  • Create ad-hoc email reports and insights using various streams & sources of email performance data. Summarize BAU and ad-hoc insight as it relates to email campaign objectives in digestible business terminology.

  • Develop actionable consumer insights by analyzing multiple dimensions of customer behavioral data across all marketing and sales channels.

  • Provide insights and recommendations to optimize email marketing efforts in order to improve ROI.

  • Work with cross-functional teams on the data migration and data integration projects that feed into the SFMC systems.

  • Collaborate with eCRM teammates, IT/Development & business partners, and stakeholders to see data integration projects through from conception to execution.

Email Marketing (SFMC) Functions

  • Partner with eCRM team and Marketing Managers to develop and execute the email marketing strategies to drive customer engagement, sales leads, and conversions across numerous B2B and B2C channels.

  • Provide insights and recommendations to the eCRM team and business partners on how to best utilize the SFMC systems and partner with IT Business Partners to develop internal expertise for our systems.

  • Create SFMC data automation solutions to meet the needs of email marketing campaigns. Play a key role in the implementation of those automations and provide ongoing support for any marketing automation activities.

  • Assist with the design and lead the execution of triggered email campaigns to support business initiative, including but not limited to customer acquisition, onboarding, loyalty and retention campaigns, as well as lead nurturing and sales conversion.

  • Ability to setup and execute email campaigns in SalesForce Marketing Cloud and/or Pardot systems as needed. Experience with HTML for basic editing, understanding of nurture campaigns and ab testing.

  • Other responsibilities as necessary.

The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $75K-$80K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

Education & Experience:

  • Bachelor's degree in a quantitative study (business, STEM, music, etc. majors) together with 4 years of related consumer analytics experience.

  • 4 years of experience with CRM and Analytics platforms.

  • 4 years of experience with MS Excel and aptitude for distilling complex information into presentable & actionable reports.

  • 3 years of experience with Salesforce.com, Pardot, Oracle, Microsoft SQL Server, ExactTarget and/or Responsys.

  • 2 years of experience with web content messaging, SEO/SEM, email marketing, web/campaign analytics, and campaign segmentation/execution.

  • 2-4 years of experience in the area of measurement, statistical analysis, or data modeling.

Primary Location : US-MA-Boston

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Travel : No

Job Posting : Jun 10, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2108184

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