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Pearson Product Marketing Manager in Bloomington, Minnesota

Product Marketing Manager - ( 2104551 )


As the global leader in electronic testing, Pearson VUE ( validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and unproctored environments.

Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit

Pearson VUE is seeking an experienced Product Marketing Manager to join our global marketing team. The Product Marketing Manager is responsible for product positioning, messaging, and go-to-market strategy and execution for the existing and new Pearson VUE suite of products and services.

Reporting to the Global Vice President of Marketing, the Product Marketing Manager will work collaboratively across product management, business development, and marketing and communications to develop, launch and manage the value propositions that enable us to maintain our leader position in the market.

This role will be responsible for gaining a deep understanding of our customer segments, market trends, and competitive forces. The ideal candidate will have demonstrable expertise in core areas of product marketing -- go-to-market strategies, product and service positioning, value-based messaging, customer & competitive intelligence, and sales enablement.


  • Develop product positioning and value propositions that differentiate Pearson VUE in the market, and ensure our story is consistently told across channels.

  • Manage new service releases and go-to-market strategies; effectively coordinate across internal teams to ensure go-to-market alignment and readiness.

  • Create and deliver various marketing communications assets and presentations to articulate the benefits of Pearson VUE products and features.

  • Market intelligence – be the expert on our clients, their candidates, the competition, and wider marketplace.

Proven Abilities We’re Looking For

  • Experience launching products and services in a dynamic and competitive B-to-B marketplace.

  • A strategic thinker who can synthesize complex information and translate into simple and compelling deliverables.

  • Comfortable prioritizing and multi-tasking a diverse set of projects in a fast-paced, deadline-driven environment.

  • Strong project management skills, confidence in leading complex and cross-organizational projects.

  • Solid financial acumen and disciplined budget management.

  • Exceptional copywriting, editing, and communications skills.

  • Effective in building collaborative relationships with cross-functional teams.

  • High degree of integrity and solid work ethic that are in line with our core company values.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.


Experience and Qualifications

  • Bachelor’s degree in business or marketing-related discipline.

  • 10 years’ experience in fast-paced product marketing positions with proven project management skills.

  • Expert understanding of go-to-market and commercialization steps.

  • Excellent analytical, written, and verbal communication skills with demonstrated creative, writing, and editing skills.

  • Strong critical and creative thinking, sound business judgment and emotional intelligence.

Primary Location : US-MN-Bloomington

Work Locations :

US-MN-Bloomington-5601 Green Valley

5601 Green Valley DriveSuite 220


Job : Marketing

Organization : Assessments VUE

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Mar 26, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2104551