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Pearson Campaign Marketing Manager (Remote) in Bloomington, Minnesota

We’re seeking an experienced Campaign Marketing Manager who can bring to our team their knowledge and experience in creating and executing successful marketing and advertising campaigns using paid media, digital marketing, email, social media, thought leadership and content marketing in a B2B and B2C segment. The CMM is also responsible for developing all product/program digital assets, collateral and sales enablement tools for a specific domain/product/program from development to execution and post-launch activities of the campaigns. They will report to the Manager of Strategic Marketing.

This will be a critical role that will work closely with the Manager of Strategic Marketing to develop and coordinate new plans and content that provide customer value, generate leads and revenue, and build market awareness of Pearson Clinical solutions to support meeting and exceeding revenue objectives.

This role is a hybrid work model, combining remote and in-person work if possible

Qualifications

  • 5+ years marketing experience

  • Highly motivated, organized, and accountable individual with the ability to prioritize multiple projects and deadlines

  • Proven success launching new products/solutions with an integrated marketing plan

  • Demonstrated work with cross functional teams

  • Creative and passionate about marketing and its impact on our market and customers

  • Background in the Education and/or Healthcare market preferred

  • Significant experience and demonstrated success with multi-project integrations

  • Digital marketing campaign development experience

  • Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams

  • Experience working with project management systems (Asana a bonus)

  • Experience working with field sales teams

  • Excellent verbal and written communication skills

  • Effective problem solving and decision-making skills

  • International marketing experience preferred

  • Bachelor’s degree in related field

Responsibilities include but are not limited to:  

50% Strategic Campaign Marketing Planning

  • Create, implement, and monitor marketing plan, campaign plan & budget for product and campaign launches

  • Develop brand purpose and positioning for new products/solutions

  • Collaborate with partners across the business to identify strategic opportunities and maximize digital and social campaigns to deliver against core business objectives

  • Lead generation and revenue creation for field sales team and direct selling

  • Identify customer needs and market trends and recommend growth strategies

  • Drive Pearson brand in assigned market/domain

  • Competitive analysis & distinction

  • Customer segmentation and targeting

25% Creative Execution of Campaign Deliverables

  • Develop and drive creative production of standard product marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content and all assets of assigned campaigns

  • Work with the Creative Services team, freelancers, internal subject matter experts and other vendors as needed to develop approved campaign marketing materials

  • Develop an appropriate variety of campaign assets to be used in direct marketing and field sales, including international teams, to drive demand via targeted campaigns

  • Project execution

  • KPI and ROI tracking

  • Budget planning and tracking where applicable

15% Relationship Management and Brand Ambassador

  • Develop and maintain relationships with internal teams and external partners as assigned

  • Act as the marketing contact for internal and external partners for your specific market and domain

  • Collaborate with Pearson International marketing teams

5% Partner Enablement and Event/Tradeshow Support

  • Provide marketing expertise and support for all virtual and in-person events

5% Other Duties as Assigned

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here:  http://www.pearson.com/careers/diversity-and-inclusion.html 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 9393

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