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Pearson Senior Media Reporting & Insight Analyst-remote in Bloomington, Illinois

Senior Media Reporting & Insight Analyst-remote - ( 2109097 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Summary

The Senior Market Research Analyst’s primary objective is to optimize/manage campaigns by initiative, channel, program, Business Unit (BU), and partner. Leading performance indicators include Cost per Inquiry (CPI), Cost per Opportunity (CPO), Opportunity Percentages (%O & %O7), overall inquiry volumes, overall costs, Conversion Rate to Student (CVRS), and Cost/Rev/Margin per Start, by location, business unit, program, channel, and initiative. Using these and other metrics, this role helps identify trends by channel to determine and optimize the overall investment rates by program and initiative allocations.

General Responsibilities

Specific duties and responsibilities include, but are not limited to, the following. Other duties and responsibilities may be assigned.

  • Optimize/manage campaigns by initiative, channel, program BU, and partner

  • Collaborate with BU marketing to make adjustments based on the business unit needs to attain inquiry, spend, CPI, CPO, CPS and student goals. They collaborate with account management at a BU level, and with Director of Marketing (DM), and for escalations/issue management

  • Management of campaigns through reports and meeting rhythms

  • Follows strategic oversight of Director of Marketing

  • Co-ownership of budgets associated with each partner and channel

  • Performance reporting to the DM and the Media & Analytics leader and acts as a point of escalation to the DMs in relation to the goals of their partner

  • Co-ownership of budget and forecasting with channel owners, and oversight/insight into media opportunities

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum of 5 years’ experience in marketing, finance, media planning, and/or project management

  • Must be well-versed in all types of traditional and digital media at every stage of the media funnel

  • Experience in the management and development of budgets and media campaigns is required

  • Strong analytical skills

  • Proficiency in Microsoft Excel

  • Experience in direct response marketing highly preferred

  • Experience in the higher education industry highly preferred

Primary Location : US-FL-Orlando

Other Locations : US-FL-West Palm Beach, US-AZ-Chandler, US-AZ-Flagstaff, US-IL-Carbondale, US-IL-Elk Grove Village, US-FL-Orlando, US-AZ-Glendale, US-IL-Davenport, US-FL-Miami, US-IL-Bloomington, US-IL-Champaign, US-FL-Daytona

Work Locations :

US-FL-Orlando-2101 Park Center

2101 Park Center DriveSuite 250

Orlando32835

Job : Marketing

Organization : North America

Employee Status : Regular Employee

Job Type : Standard

Job Level : Individual Contributor

Shift : Day Job

Job Posting : Jun 30, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2109097

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