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Pearson Manager Creative Services in Annapolis, Maryland

Organizational Information 

At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.

For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning. Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.

The following description is intended to describe the general nature of the job that may include other duties as assumed or assigned; it is not intended to be all-inclusive or limit the duties of the position.

Purpose Summary 

The Creative Services Manager will be responsible for managing the team generating creative content and creative strategies that increase awareness, drive lead volume, nurture prospective families and retain them for Pearson Virtual Schools brands. This team serves as a centralized creative resource for all of PVS marketing, delivering consistent, innovative, and on-brand creative content, strategies, and solutions.

Core Tasks and Responsibilities 

  • Manage the creative services team, budget, external vendors/suppliers and associated contracts

  • Mange team to continually deliver creative projects on time or in a timely manner based on established expectations

  • Manage outsourcing workflows through freelancers and agencies while also maintaining budget conservancies

  • Generate innovative relationships and negotiate cost savings with vendor partners

  • Review ongoing metrics to adjust creative as necessary to achieve enrollment goals

  • Review and maintain brand consistency across all creative assets produced in-house and those outsourced

  • Develop and manage overarching content strategy, informed by data, research, and new trends

  • Monitor and track content initiatives to ensure visibility into content production across teams to assess performance

  • Seek opportunities to visually tell the Connections Academy story through student and parent videos

  • Manage the team responsible for Resource Hub content development and distribution across channels; editorial strategy; performance tracking; SEO optimization

  • Provide positive environment for cross-functional marketing collaboration on creative projects to ensure holistic brand compliance and efficiencies

  • Oversee management of project management workflow system and Digital Asset Manager

  • Lead and manage the adoption and training of new creative processes and project management systems to streamline creative projects and improve efficiency

  • Ensure alignment with Brand team on all positioning, messaging, and brand management

  • Serve as a brand champion across the organization to support brand visual identity and positioning, and elevate the standards of creative output

Required Skills, Experience, and Competencies 

  • Experienced professional in Marketing, Creative Services and/or a related field

  • Expertise in developing creative and innovative content strategies

  • Bachelor’s degree in Communications, Marketing, Business or equivalent

  • Advertising/marketing agency experience will be considered a plus

  • Clearly demonstrated ability to curate high-quality, properly branded, and relevant content for various marketing channels across multiple platforms

  • Experience in assessing and interpreting customer and business needs

  • Ability to think creatively and in a performance-minded manner

  • Experience writing strategic creative briefs and working with marketing strategy and agency partners

  • Proven strength in communication, presentation and influence skills; able to speak comfortably and clearly to key stakeholders, leadership teams and external partners

  • Strong project management capabilities, with the ability to pivot and reprioritize projects based on business-critical needs, time and budget constraints

  • Excellent interpersonal skills to maintain positive, productive relationships with colleagues, customers and vendors

  • Ability to relate well with individuals of diverse backgrounds on all levels within the company

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.


Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 9962