Pearson Director, Public Relations - Remote (CT or ET Time Zone) in Annapolis, Maryland
Who we are:
Our purpose is to add life to a lifetime of learning. We have more than 20,000 employees that deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company.
This position sits within our Virtual Learning Business, specifically in Pearson Online Learning Services (POLS), helping to support our various academic partner institutions in Higher Education.
We are seeking a motivated Public Relations leader to help us build creative and innovative PR strategies for Pearson Online Learning Services, the company’s online learning division for higher education. Reporting to the VP of Marketing, Brand and Digital Experiences, this role works to raise the visibility of POLS through earned media, digital PR, thought leadership, and other public relations activities. You’ll be with us on the cutting edge of changing how people around the world experience learning.
We’re looking for someone with a head for strategy and heart for vibrant storytelling. This is a leadership role that requires vision, a global perspective and the ability to collaborate across a large organization on behalf of POLS and their academic partners. The successful candidate for this role is someone who loves innovation and understands how to launch best in class consumer and tech products.
Deliver a Best-in-Class PR Program for Pearson Online Learning Services (POLS) working closely with the Partner Success, Marketing and Enrollment teams to develop strategic public relations and earned media initiatives that support POLS academic partners.
Work with colleagues in Marketing to develop media positioning and messaging as new POLS products, new partners and pilot programs are launched.
Develops strategic initiatives to increase brand awareness, drive visits to web properties, and executes digital PR and backlink strategy with the SEO team.
Develop and maintain relationships with key business, consumer, tech, and education journalists who are important to telling the POLS story.
Develop and manage the development of media materials such as b-roll, photos, press releases, talking points, and FAQs.
Working with our agencies, pitch and secure coverage for POLS in the United States and create opportunities for thought leadership in the higher education marketplace.
Building Relationships and Working Cross Functionally
Display excellent interpersonal skills – someone who is likable, a team player and who has the personality, global perspective, and cultural sensitivity to collaborate across the company.
Conduct yourself as a leader with a high level of personal and business integrity who will command respect with corporate executives, peers, and others within Pearson.
Advocate for workplace inclusion and social responsibility.
Essential Skills and Experience
Demonstrated experience in managing, evaluating, and measuring press campaigns.
Experience pitching stories and driving awareness for owned media, driving impressions and web visits.
4-year degree from an accredited institution in Public Relations, Journalism & Mass Media, Marketing or related field or appropriate combination of education and significant experience.
Proven Media Relations Experience: This role requires a minimum of 8-10 years of PR experience in a high-profile corporate setting, along with understanding of the media landscape, digital pr and demonstrated experience working directly with media. Public relations agency or media company experience is a plus.
Strategic and Commercially Oriented Thinking: Significant experience developing strategic media and public relations plans that further academic partner outcomes, reach multiple audiences, and drive proactive visibility.
Executive Counsel: Demonstrated abilities to be a go-to leader and though partner.
Creative Thinker: The ability to think quickly, creatively, and problem solve is a must.
Collaborative approach: The ability to navigate internal relationships and stakeholders diplomatically, convincingly, and credibly; intellectual rigor and emotional intelligence are a must.
Effective communication: As an education company, high quality written and spoken communication is essential; this person must be an effective and credible conveyor of information both internally and externally as an ambassador of the brand.
Trend Spotter: Cultural savvy, curiosity, a knowledge of popular cultural and the ability to tie the Pearson brand to that.
As required by the Colorado Equal Pay Transparency Act, Pearson provides a reasonable of minimum compensation for roles that maybe hired in Colorado. Actual compensation is influenced by a wide array of factor including but not limited to skill set, level of experience, and specific office location. For the State of Colorado only, the range of starting pay for this role is $130,000-$150,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered at: https://pearsonbenefitsus.com/
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Virtual Learning
Req ID: 7364