Pearson Associate Content Marketing Analyst in Annapolis, Maryland
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Pearson’s Virtual Schools division has reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers and technology as they make the shift to online. The COVID-19 pandemic has introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.
We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.
Do you have a deep interest and passion for the exciting world of content marketing? This important new role on our Creative Services team will get to work with seasoned SEO experts, innovative creatives and build a content engine that fuels audience growth and engagement,
The Associate Content Marketing Analyst is a part of the Brand Creative Servies Team and will be responsible for coordinating the development and implementation of Resource Hub content on the Connections Academy website. This person will manage the production workflow from content ideation and development through to implementation on the website. This person will work collaboratively across various teams to ensure effective and timely delivery of content. The ideal candidate will have a passion for content marketing and project management, including a dedication to content quality and adhering to brand standards.
The position requires strong organizational and time management skills, some copy-editing experience, and strong familiarity with content development and search engine optimization. This person should have a dedication to excellence and be able to simultaneously manage projects in a busy and changing digital environment. The Associate Content Marketing Analyst will also be expected to contribute ideas to the overall content strategy. This person will play a key role in our efforts to educate and engage prospective Connections Academy families.
Assists manager in the development and maintenance of the Resource Hub editorial calendar
Manges the creation of digital content through the creative workflow from assignment through to posting
Develops and maintains processes to keep content development projects running smoothly and ensure deadlines are met
Collaborates with web, brand and creative teams to prioritize, organize and outline process improvement opportunities
Light copywriting, copyediting and proofreading of content for Resource Hub stories, infographics, videos, and content written by subject-matter experts within organization
Contributes to the development of Resource Hub content strategy, as well as the creation and quality of content deliverables
Ideate Resource Hub topics and source foundational and supporting content and brand-safe links as-needed
Generates content outlines for freelance writers and interviews internal partners and currently enrolled families
Supervise freelance writers to execute against content outlines
Identifies content to repurpose to fit within the content calendar
Ensure all work is consistent with the established brand guidelines and in brand voice and tone
Collaborate with the competitive intelligence team to execute competitive analysis of other sites and determine if the results should drive content changes
Collaborates with social media team for content promotion and monitors social media and digital content industry trends to stay on top of latest data
Work with web team to ensure content is relevant, up-to-date and optimized for SEO
Bachelors degree in marketing, advertising, communications, journalism or related field
2-3 years of experience in project management, content production or content creation for online experiences, website, and other digital media
Knowledge of and experience with crafting content for SEO
Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
Some supervisory experience with freelance writers or content creators
Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times.
Self-starter and is detail-oriented in execution of daily tasks.
Understanding of/interest in current and future digital trends across platforms
Excellent interpersonal skills, service orientation,
Understands brand, tone, and audience of the company.
Solid background in SEO and SEM principles and methodologies
Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords
Strong knowledge and understanding of current trends in digital media /social media
Proactive and self-motivated with the ability to work across functions
Pearson Virtual Schools is focused on providing a flexible work environment for its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees with the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
The following equipment will be provided to you by the company as a full-time employee:
The following equipment will need to be provided by you, as the employee, when working from home:
2nd monitor (recommended)
The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $50,000. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Working hours : 9am to 5pm ET
Organization: Virtual Learning
Req ID: 1725