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Job Information

Pearson CRM Marketing Specialist for the EMEA digital marketing team in Amsterdam, Netherlands

  • As of November 2021, Pearson Clinical Assessment is looking for a, CRM Marketing Specialist for the EMEA digital marketing team Full time (part time 4 days is negotiable)Would you like to work for the world’s learning company with more than 22,500 employees operating in 70 countries? We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. About Pearson Clinical Assessment We’re the global leader in clinical assessment. Since 1921, we’ve been developing & globally distributing psychological testing materials for use in assessing intelligence, memory, neurocognitive functioning, academic achievement, personality, learning and developmental delay, speech and motor disabilities, and many more. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small. We believe in the power of difference. Harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse — and where our people can be themselves — so we can reflect the customers and learners we serve.We are a Disability Confident committed employer and were recognised in the Best Employers for Diversity 2019 awards. We are featured on The Forbes list of Best D&I Employers and are a Working Mums Top Employer and Age Positive employer. Pearson is listed on both the London and New York Stock Exchanges. We are proud to offer an exceptional and supportive environment to develop your professional career! What will you do: Reporting to the Online Marketing Manager EMEA in a team of 4 digital marketing specialists, you will support central and local campaigns in 9 countries in Europe. This includes the correct structure of data and the setup of journeys and automations in SalesForce MarketingCloud and Pardot. The content for emails will be written by the countries themselves. You will also help the relevant sales departments with their respective dashboards and correct monthly reporting in SalesForce. This will include upkeep and optimization of lead scoring measurement and reporting. You will stay abreast of new platform features and data quality maintenance. In summary, you will be responsible for the following:

  • Build, analyse and optimize email journeys​

  • Support build and execution of all automations​

  • Build, test, and optimize online forms ​

  • CRM data quality control​

  • Monthly overview of sales pipelines incl. analysis of MQL to SQL numbers​

  • Audience segmentation and list builds.

Day-to-day you will work closely with our EU country marketing managers, whilst also being supported by the global CRM team.

Countries: Netherlands, Belgium, Germany, France, UK, Spain, Sweden, Norway and Denmark.

Offices: Benelux (Amsterdam), Germany (Frankfurt), France (Paris), UK (Oxford), Spain (Madrid) and Nordics (Stockholm).

The Successful Candidate

  • A data-driven marketing professional with proven experience in a similar marketing role within a B2B setting

  • Strong experience working with Salesforce Marketing Cloud, Pardot and SalesCloud.

  • Organizational skills, you can juggle demands from marketing, sales, and management

  • Excellent stakeholder management skills

  • Attention to detail, to manage the integrity of the CRM data

  • Data-driven and analytical

  • Real team player

  • Good problem-solving abilities

  • Good in English word and writing

  • A business/marketing-related undergraduate bachelors programme or equivalent.

Rewards and Benefits

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all, so our workplace programmes meet the different needs of our diverse teams and their families too. There is a range of options, too many to list here, but when you join our Pearson family you can look forward to:

  • a competitive salary

  • a contract for a fixed period with the prospect of a permanent contract

  • an annual incentive plan

  • a pension benefit.

Are you interested?

Do you recognize yourself in the profile and does this position seem challenging to you? If so, please apply a.s.a.p. by sending your resume and cover letter to: recruitment.peb@pearson.com, at the attention of the HR department.

For more information, please contact Toine van der Drift (Manager Online Marketing Pearson Clinical EMEA) at: toine.vanderdrift@pearson.com

Want to know more about us? Visit our website https://www.pearsonclinical.nl/

You will hear from us within 2 weeks whether you will be invited for an interview. All CV’s and e-mails that we receive are treated confidentially. We will delete all personal data no later than 4 weeks after completing the application process. For more info see also GDPR.

  • All applications are treated equally and with respect to content; anonymous applications are appreciated.

  • We look beyond (validity of) diplomas.

  • Would you like to say something about how this vacancy can be made more inclusive? We would love to hear it.

Acquisition in response to this advertisement is not appreciated.

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Req ID: 1094

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