Pearson Marketing Manager - Microsoft in American Fork, Utah

Marketing Manager - Microsoft


As the global leader in electronic testing, Pearson VUE ( validates the skills and knowledge of millions of individuals every year. Our customers’ high-stakes certification, licensure, admissions and other credentialing exams help people advance in technology, government and professional careers, as well as attain educational growth. Pearson VUE offers proctored exams through the world's largest network of test centers in addition to testing in online and unproctored environments.

Certiport (, a Pearson VUE company, prepares individuals with current and relevant digital skills and credentials for the competitive global workforce. These solutions are delivered by more than 12,000 Certiport Centers worldwide and include the official Microsoft Office certification program, the Microsoft Technology Associate certification program, the Adobe® Certified Associate certification program, the CompTIA Strata™ IT Fundamentals, the Autodesk® Certified User certification program, the Intuit® QuickBooks Certified User certification program and the Internet and Computing Core Certification (IC³®).

Pearson VUE is a business of Pearson, the world's leading learning company with global-reach and market-leading businesses. Pearson is listed on both the London and New York stock exchanges (UK: PSON; NYSE: PSO). For more information, visit

The Marketing Manager- Microsoft Americas, is responsible for contributing to effective marketing plans for the Microsoft Certified Professional (MCP} program, as well as implementing direct marketing activities across various Pearson VUE distribution channels to meet agreed-upon budgets, sales volumes,program objectives and timelines. The Marketing Manager is also responsible for assisting the Managerof the Microsoft Marketing team and the broader Pearson VUE/Microsoft team with annual strategic marketing planning and ensuring marketing activities and tactics are carried out properly to meet the business objectives of Microsoft and Pearson VUE.


Working closely with the Marketing Communications team, the Strategic Marketing team for IT and the mindhub team,the Marketing Manager- Microsoft Americas works as a marketing contact between these internal teams, the client and other stakeholders to ensure the marketing activities and tactics are developed and implemented through various PearsonVUE distribution channels in an effective and high-quality way. Using his/her marketing expertise, this individual will be responsible for implementing marketing programs as defined in the marketing plan, and they will also be responsible for measuring and tracking promotion effectiveness.

Operational and Project Management

  • Develop marketing initiatives and activities to drive overall test volume for designated products.

  • Manage all marketing and communications activities andevents for assigned products.

  • Create account marketing plans, timelines andbudgets for marketing activities as required.

  • Manage budget within projectand marketing plan, track project expenditures and look for cost efficienciesto maximize marketing dollars.

  • Work closely with internal team and externalvendors to implement marketing activities and tactics.

  • Provide Program Manager with direction on promo code/voucher discounts and determine success metrics for promotions.

Creative Execution of Marketing Promotions

  • Providecreative concepting of marketing initiatives, and draft promotional copy,creative and relevant terms & conditions.

  • Ensure compliance withclient-brand guidelines and contract when implementing creative and managerequired approvals.

  • Work with other members of the Marcomm Team, freelancersor vendors as needed to execute marketing campaigns.

Relationship Management

  • Develop and maintain relationships with marketing contacts at key client accounts as assigned.

  • Act as the marketing contact for internal sales and marketing teams as assigned.

Strategic Planning Support

  • Assist in annual strategic marketing planning and implementation of agreed-upon initiatives.

  • Provide project recaps indicating success metrics and ROI. Makerecommendations based on how to apply learnings to future promotions.

  • Ability to travel up to 10%.



  • BA or BS in marketing, business communications or related field required, MBA preferred.

  • 3 - 5 years of marketing experience working on a variety of marketing and market development activities.

  • Experience working with high-level customer contacts.

  • Experience managing projects from inception to completion, including managing to a timeline and budget.

  • Experience across multiple promotional vehicles (advertising, collateral, email blasts, Web, direct mail, events, social media) preferred.

  • Digital marketing experience (e.g., email blasts, microsites, Flash) preferred.

  • Vendor management experience preferred.

  • Proficient at using Microsoft Office suite (Word, PowerPoint, Excel and Outlook) and experience with graphic design or web programs (e.g., Adobe Creative Suite, html coding) preferred.

Skills, Knowledge and Abilities:

  • Highly motivated, organized individual with ability to prioritize multiple projects and deadlines.

  • Outstanding communication and customer contact skills required.

  • Excellent presentation and speaking skills.

  • Ability to work well in a team environment in occasionally stressful situations.

  • Relationship management skills required.

  • Interpersonal savvy with customer focus.

  • Effective organizing and prioritizing skills.

  • Knowledge of the IT certification industry and/or electronic testing preferred.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-UT-American Fork

Work Locations: US-UT-American Fork-1276 South 820 East 1276 South 820 East American Fork 84003

Job: Marketing

Organization: Assessments VUE

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Aug 17, 2018

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 1806604

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled