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Pearson Marketing Program Manager in Albany, New York

Marketing Program Manager

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Position Summary:

The Marketing Program Manager will report directly into the Vice President, Partner Marketing and manage the marketing strategy and execution for a portfolio of schools to meet our annual enrollment goals. The Manager will coordinate strategy and execution of tactics among functional areas within the Marketing Department and will facilitate communication with other internal team members and school customers. The Manager of Partner Marketing is also responsible for managing the school-based outreach coordinator/manager relationships.

Primary Responsibilities:

Marketing Plan Strategy and Execution

  • Leads and manages the local marketing strategies and executes initiatives and tactics for a portfolio of schools.

  • Serves as the voice of the customer to the Marketing department, championing the school/district in order to meet enrollment goals

  • Responsible for fully understanding the portfolio of schools they own, including, but not limited to consumer insights, market share, category and brand awareness, enrollment goal, competitors and more.

  • Reviews ongoing metrics and ROI to adjust marketing plans and drive tactics based on response to achieve enrollment goals

  • Coordinates and leads across the brand marketing, demand generation, marketing operations and retention teams the set-up and execution of the marketing strategy and plan for a portfolio of schools.

  • Provides timely and accurate communication to cross functional teams to ensure awareness of, participation, and alignment in marketing initiatives

  • Sets the local messaging strategy, including differentiation and benefits.

  • Is obsessed with growth, constantly looking for new opportunities to grow market share.

Competitive Market Dynamics

  • Fully understands the online K-12 school market, including, national and local competitors, where we win, where we lose and how we stand out for a portfolio of schools.

  • Understands market share for Connections Academy, both nationally and locally, including how it changes each year versus our key competitors and how our strategy allows us to grow share overall.

Ways of Working

  • Understands the problems we face in the states we manage and defines ways to solve them.

  • Manages school-based outreach coordinator/manager relationships for a portfolio of schools

  • Presents updates to school leaders, school-based marketing representatives and boards as needed for a portfolio of schools

  • Partners closely with Sales, Finance, Client Development and Partnerships, School Services and Analytics to ensure we’re collaborating and aligned on strategy/execution plans for a portfolio of schools

Qualifications

Seven (7) to ten (10) years’ work experience in marketing

Bachelor’s degree in marketing or related field, Master’s degree preferred

Combination of experience in offline and online marketing

Experience in understanding market research and business analytics; integrate with market and product knowledge, to develop marketing strategies and plans for the audience

Strong commitment to timelines, accuracy and professionalism

Team leader, team player and positive attitude in a results-driven environment

Data-driven approach and strong analytical skills

Ability to work in a fast-paced, changing environment with all levels of management

Excellent presentation, written and oral communication skills, with exceptional attention to detail and ability to collaborate across the organization

Strong organizational, prioritization, and time management skills

Key Capabilities:

Customer Centric – Acts with a strong customer mindset (both internal and external) and is a visible advocate for the customer. Builds strong relationships with customers and uses those to improve their experience and outcomes.

Delivering Financial Results – A strong track record of delivering against budgets and commitments.

Communications - A great communicator who engages teams and stakeholders with thoughtful delivery and messages that resonate.

Building a strong team - Creates strong morale and inclusive spirit within team, proactively addresses team performance and communication challenges and blends new people into teams when needed. Has a track record of hiring and quickly and effectively onboarding great talent. Demonstrated success developing and promoting talent.

Works well in a matrix - Models collaboration, solves problems with peers, builds trust and support

Takes personal responsibility – Can be relied on to complete tasks timely and well, demonstrates “ownership” regardless of the outcome, proactive in exploring and exploiting new opportunities.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-RE-Remote

Work Locations: US-Remote Remote

Job: Marketing

Organization: North America Connections

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Sep 15, 2020

Job Unposting: Ongoing

Schedule: Full-time Regular

Req ID: 2008738

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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