Pearson Digital Marketing Analyst in Albany, New York
We are looking for a Digital Marketing Analyst who’ll research and identify ways to build our brand and acquire new customers.
Digital Marketing Analyst responsibilities include researching consumer behavior, developing email segmentation lists, creating analytics dashboards, and exploring market trends and opportunities. To be successful in this role, you should have experience with tracking campaigns across a multitude of marketing channels and be comfortable with processing and analyzing marketing data.
Analyze sales funnels and customer intent
Create segmented customer lists for marketing campaigns
Measure ROI of multiple marketing channel campaigns
Track email campaign metrics (delivery, open, click-through rates)
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Work closely with marketing teams to identify opportunities for new customer acquisition
Perform campaign analysis; using results to determine ROI, make improvements and establish best practices for future campaigns
Report on all other marketing KPIs such as leads, conversion rates, and e-commerce metrics.
Bachelor’s degree in a relevant quantitative field such as business/data analytics, statistics, mathematics. Alternative, Bachelor’s degree in Business Administration with an emphasis in quantitative discipline or Marketing.
4+ years of work experience as a Marketing Analyst or similar role
Minimum 4+ years’ experience using SQL (preferably in an Oracle environment) in a database management tool. Experience with querying relational database systems required.
Expertise in Google Analytics
Experience in Google BigQuery
Experience in Marketing Cloud (or similar email platform) for creating/ adding list segmentation, tracking, and reporting on email marketing performance.
In-depth understanding of SEM campaign strategies and SEO practices
Minimum 4+ years' experience with data mining in a data analyst role creating reports, metrics development, database querying, preferably within a marketing or e-commerce setting.
Ability to synthesize and summarize complex analytical issues, highlighting implications for the business.
Storytelling with data via dashboards and data visualizations in Tableau and/or Google Data Studio.
Advanced knowledge of MS Excel
Excellent written and oral communication skills
Masters degree in a relevant quantitative field such as business/data analytics, statistics, mathematics.
Working knowledge of advanced functions, graphing, and macro programming in Excel. Experience with other data aggregation tools such as Alteryx.
Knowledge of Salesforce’s SalesCloud and Pardot platforms.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Assessment & Qualifications
Req ID: 4490