Pearson Product Marketing Manager in United Kingdom

Product Marketing Manager


Location: Harlow

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Product Marketing Manager is responsible for preparing and launching new products to global markets and managing products through each stage of the product lifecycle through marketing. The key aspects of the marketing cycle that the product marketing manager will be responsible include messaging, positioning, segmentation and product marketing strategy.

Customer Insight:

  • Ensure part of customer feedback loop from Sales & Marketing in geographies and Manager, Marketing Programmes

  • Testing the messaging and value propositions of new products in validate stage of the product lifecycle with potential customers in collaboration with the product teams

  • Gain understanding of customer requirements

  • Attend customer meetings (face to face or hangout) as required to build customer insight through focus groups and pilots on key products

Product Development

  • In partnership with Product team, undertake market research & product development activities where marketing input required

  • Market research to understand course trends

  • Support pilot programme activities in liaison with pilot and efficacy manager

  • Manage focus groups which bring insight to the messaging, value proposition and customer journey mapping to support product development, product innovation and market seeding in collaboration with the product team

  • Define success metrics and selection criteria for class tests & pilots

Product Strategy:

  • Create a clear product story and compelling value proposition for all agreed priority products

  • Provide pricing strategy for geographies to implement pricing execution in their markets in context

  • Communicate any changes to pricing strategy to products and/or portfolio to all Core & Growth geographies to implement ahead of their pricing execution windows

  • Define product strategy through the different stages of the product lifecycle

  • Define clear product messaging for customer segments and customer personas

  • Map the customer journey at key touchpoints for customers

Product Positioning & Segmentation:

Gathering competitive intelligence & conduct competitor analysis

Define target market segments

Provide internal differentiation for Pearson products in the key course segments

Provide external differentiation for competitors in key course segments

Provide clear segmentation for internal & external products

Consolidate forecasts from geographies for new products

Brand Assets

●Create brand assets for key products

●Outline a roadmap of what assets are available

●In collaboration with brand & creative, develop the articulation of the brand identity and work within the Pearson brand guidelines

●Engage where relevant with agencies and in-house design teams to create brand assets

Global Product Launch Plans

●Create marketing plan for discipline area

●Create product launch plans for key priority products

●Establish product priorities both for domestic market, but also in collaboration with Manager, Marketing Programmes, for synergy with rest of global portfolio to wider Core & Growth markets

●Support the delivery of sales training to main domestic market at sales meetings, training events and webinars

●Support the delivery of sales training to wider Core & Growth markets through webinars & virtual training events

●Collaborate with geographies on local campaign plans and provide ideas, suggestions


Key requirements

This is a pivotal marketing management role that will play acritical role within the product team, proven product marketing experience isrequired.

  • CIM trained or equivalent

  • Prior experience in a Marketing Management orequivalent role

  • Collaboration and team working skills

  • Educated to degree level or equivalent

  • Effective marketing skills: segmentation,planning, positioning, value proposition creation, messaging

  • Desired marketing in education sector and/ormarketing digital products

  • Willingness to travel in main market for productportfolio to customers in the UK for market research & product developmentpurposes

  • Excellent communication and interpersonalskills, internal & external

  • Demonstrate commercial acumen to inform pricingstrategy

  • Effective at network building and influencing

  • Relationship management

  • Managing through change

  • Adaptable and flexible

  • Highly motivated

  • Strategic thinking

  • Aptitude for learning new technologies, productsand skills

  • Strong organisation and planning skills

  • Excel, Word, Outlook & PowerPoint skills

  • Excellent English Language proficiency


Primary Location: United Kingdom

Job: Marketing

Organization: Global Product

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 18, 2016