Pearson Salesforce Marketing Cloud Project Manager in Raleigh, North Carolina

Salesforce Marketing Cloud Project Manager

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Responsibilities

This role resides in Pearson’s global Center of Excellence for CRM. The CoE covers all regions and all lines of business across the corporation. The Marketing Cloud Manager will report to theDirector of Marketing Technologyand will assess technical requirements of Pearson’s Customer Marketing, including reviewing existing technical landscape and/or external vendors.

In this role, the person will be required to:

  • Work closely with stakeholders and development teams to analyze business needs, gather requirements and process flows, including documentation of all features with acceptance criteria

  • Demonstrate a strong command of technical details to translate proposed solutions into functional specifications with technical team

  • Lead the Continuous Improvement efforts for Digital Marketing Requests to define and prioritize with global business marketing units that flow into the Continuous Improvement Development Queue

  • Lead the Sales and Marketing Standard Onboarding of local business units on to the One CRM Salesforce Platform – migrating business units onto Marketing Cloud or Pardot using existing capabilities built

  • Drive and coordinate the Marketing Council by managing requests and presenting to Marketing leadership

  • Articulate data requirements and data quality standards to data governance and process lead

  • Solve complex problems and develop innovative solutions related to Marketing using OOTB solutions. Must be able to articulate pros/cons of customization when warranted.

  • Articulate use cases of Salesforce Marketing Cloud (Exact Target) and the Pardot Solutions.

  • Collaborate with other marketing technology teams across the Technology organization

  • Conduct internal client assessments which includes as-is, to-be, gap analysis phased technology plans, project plans and audit documentation

  • Work with wider Pearson Technology group to identify options for meeting technology requirements, and identify the cost, benefit and impact of each option

  • Support the creation of a technology testing plan for each functional deployment

  • Consult, document and maintain ongoing operational processes

Qualifications

Required

  • Bachelor's Degree and/or relevant work experience

  • Mastery of the Salesforce Marketing Cloud and Pardot

  • Experience with traditional and digital marketing, lead generation and qualification

  • Demonstrable industry leading knowledge across the Marketing Sales domain and leading-edge thinking

  • Strong skills in functional and business analysis, creativity and innovation – able to conceive original and practical solutions to complex and business-critical problems

  • At least 3 years experience in SFDC

  • At least 5 years experience in business process and/or requirements gathering

  • Ability to perform efficiently within a high pressure, fast-paced environment.

  • Demonstrated ability to build and maintain working relationships with a diverse community of technology and business partners and effectively influence both technical and non-technical audiences.

  • Demonstrated ability to build and maintain working relationships with executive leadership.

  • Demonstrated ability to deliver and support large complex projects.

  • Willingness to travel

Preferred

  • Certified Salesforce.com Administrator

  • Certified Salesforce.com Developer

  • Experience with lead scoring and qualification

  • Experience with JIRA and Agile methodology

  • Education or Publishing industry experience

  • Languages other than English

#LI-LL

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-NC-Raleigh

Job: Marketing

Organization: Technology & Operations

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 12, 2017

Req ID: 1705604