Pearson Marketing Cloud Project Manager in Raleigh, North Carolina
Marketing Cloud Project Manager
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
This role resides in Pearson’s global Center of Excellence for CRM. The CoE covers all regions and all lines of business across the corporation. The Marketing Cloud Manager will report to theDirector of Marketing Technologyand will assess technical requirements of Pearson’s Customer Marketing, including reviewing existing technical landscape and/or external vendors.
In this role, the person will be required to:
Work closely with stakeholders and development teams to analyze business needs, gather requirements and process flows, including documentation of all features with acceptance criteria
Demonstrate a strong command of technical details to translate proposed solutions into functional specifications with technical team
Lead the Continuous Improvement efforts for Digital Marketing Requests to define and prioritize with global business marketing units that flow into the Continuous Improvement Development Queue
Lead the Sales and Marketing Standard Onboarding of local business units on to the One CRM Salesforce Platform – migrating business units onto Marketing Cloud or Pardot using existing capabilities built
Drive and coordinate the Marketing Council by managing requests and presenting to Marketing leadership
Articulate data requirements and data quality standards to data governance and process lead
Solve complex problems and develop innovative solutions related to Marketing using OOTB solutions. Must be able to articulate pros/cons of customization when warranted.
Articulate use cases of Salesforce Marketing Cloud (Exact Target) and the Pardot Solutions.
Collaborate with other marketing technology teams across the Technology organization
Conduct internal client assessments which includes as-is, to-be, gap analysis phased technology plans, project plans and audit documentation
Work with wider Pearson Technology group to identify options for meeting technology requirements, and identify the cost, benefit and impact of each option
Support the creation of a technology testing plan for each functional deployment
Consult, document and maintain ongoing operational processes
Bachelor's Degree and/or relevant work experience
Mastery of the Salesforce Marketing Cloud and Pardot
Experience with traditional and digital marketing, lead generation and qualification
Demonstrable industry leading knowledge across the Marketing Sales domain and leading-edge thinking
Strong skills in functional and business analysis, creativity and innovation – able to conceive original and practical solutions to complex and business-critical problems
At least 3 years experience in SFDC
At least 5 years experience in business process and/or requirements gathering
Ability to perform efficiently within a high pressure, fast-paced environment.
Demonstrated ability to build and maintain working relationships with a diverse community of technology and business partners and effectively influence both technical and non-technical audiences.
Demonstrated ability to build and maintain working relationships with executive leadership.
Demonstrated ability to deliver and support large complex projects.
Willingness to travel
Certified Salesforce.com Administrator
Certified Salesforce.com Developer
Experience with lead scoring and qualification
Experience with JIRA and Agile methodology
Education or Publishing industry experience
Languages other than English
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-NC-Raleigh
Organization: Technology & Operations
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Apr 12, 2017