Senior Marketing Manager: Maternity Cover
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The remit of Global Schools (GS) is to facilitate (through process) and maximize (through strategy) the sales of all Pearson school products (wherever published) outside their originally intended domestic market.
Therefore the goal of Global Schools is:
A total understanding of all published product and international opportunities (including derivatives).
A single global product portfolio.
Sales and product marketing processes, which connect market need to the portfolio utilising GS staff and geography/line of business staff as appropriate.
The Senior Marketing Manager is responsible for the product marketing strategy for the UK Primary and US K-12 portfolio. The role is responsible for understanding publishing plans and influencing product development, and solving the operational challenges of exporting the UK and US portfolio lists.
The role is responsible for the marketing strategy for all UK primary and US K-12 products, and develops and manages product marketing campaigns and projects.
In addition, the role looks to expand the GS customer base by identifying growth opportunities, segmenting the market and defining market leading acquisition campaigns to attract new customers.
The role is also responsible for the internal and partner marketing channels.This role has 3 direct reports (two in the US and one in the UK).
Develop a comprehensive understanding of the UK and US schools product portfolio and support over $35m in global business.
Responsible for maintaining the ‘front list’ of the UK Primary portfolio (programs that are able to be exported) including an understanding of the rights and permissions restrictions to the portfolio.
Responsible for the development, support and platforms of the entire US K-12 export portfolio – with 2 direct reports to be accountable for. One is responsible for portfolio management and the other is responsible for platform support.
Identify key opportunities and initiatives, to drive increased market share and revenues of the UK Primary and US portfolio lists.
Develop our internal and partner marketing channels – with 1 direct report to be accountable for.
Stay connected to relevant departments to ensure we maximise our service marketing channels.
Develop annual marketing plans with careful consideration and input from other lines of business to ensure integration with regional strategies and integrated into the overall Global Schools Marketing strategy.
Foster an innovative, creative, and dynamic marketing environment and drive continuous improvement and competitive advantage.
Ensure implementation of plan to high quality, within budget, on schedule and to meet objectives & targets as agreed.
To identify the resources, expertise and capabilities required to deliver the marketing strategy for the specified campaign.
Continuously seek new ideas and solutions for delivering the plan in the most effective and cost-efficient way. Draw on best practice from internal departments and externally in the industry.
Lead acquisition-marketing campaigns through all phases of the campaign lifecycle, including strategy and creative development, audience segmentation and targeting, execution of the campaign and coordination with agencies and in-house stakeholders.
Implement retention campaigns to ensure customers are engaged throughout the product lifecycle and we maximise the effectiveness of our marketing effort. Work with other customer engagement functions (e.g. Field Sales, Internal Sales, Customer Services) to ensure a fully integrated approach to all customer engagement activities.
Manage global events and exhibitions, taking the lead on the event management of IB conferences. Develop and execute global event/exhibition best practices, KPIs and procedures and communicate these to the geographies to ensure a global standard is used regionally.
Review, set and manage the GS data plan. Working with the GS marketing team and regional teams, ensure activities meet data collection targets.
Understand how CRM tools around the globe impact on both global and regional marketing activity. Keep abreast of Pearson wide CRM initiatives and report back to the team.
Direct and guide on any market research activities with the local regional teams.
Develop and manage effective working relationships with external suppliers ensuring promptness, quality and optimum value for money
Manage the versioning and distribution process of marketing collateral with local regional teams.
Responsible for marketing budget.
Influencing a wide variety of stakeholders within a matrix organization.
Working within in a small, but growing business, as part of a much larger organization.
Working and communicating globally and managing staff overseas.
Working across academic, government and commercial sectors.
Working innovatively, incorporating fresh marketing ideas, within defined processes.
Managing multiple projects.
Skills and Experience
At least 5 years demonstrable marketing experience across the full marketing mix.
Established line management skills.
Strong grammar and language skills
Proven campaign management experience, including budget management and ROI analysis.
A pro-active hands-on approach, with the ability to work on both strategic and tactical levels.
Digital marketing experience.
Proven track record in managing marketing projects
A good eye for detail and a passion for delivering high standards
The ability to communicate and build relationships within a global organization with a matrix structure.
Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority.
Able to make effective, timely decisions and also empower others to do so within clear accountability frameworks.
Strong organisational skills and the ability to plan and prioritise work effectively.
Marketing segmentation and planning
Strong project management skills
Educated to degree level.
A marketing qualification is desirable.
Primary Location: GB-GB-Oxford
Work Locations: GB-Oxford-Jordan Hill Halley Court Jordan Hill Oxford OX2 8EJ
Organization: Global Product
Employee Status: Fixed Term
Job Type: Standard
Shift: Day Job
Job Posting: Dec 1, 2016