Pearson Marketing Executive, BTEC in Oxford, United Kingdom

Marketing Executive, BTEC


An exciting opportunity (fixed term 12 month maternity cover) has opened up in our BTEC team for a Marketing Executive to work on creative campaigns to drive customer satisfaction and explore growth opportunities in schools.

You'll be responsible for deliveringmarket-leading campaigns to achieve - and exceed - our commercial and customer experience goals, and you'll work with the Marketing Manager to create innovative plans, measure success and drive continuous improvement. You'll also help shape the future of the BTEC brand through creating content and solutions which delight existing and new customers at every stage of their journey.

Responsibilities include:


  • Support the development of customer marketing plans in order to maintain and increase Pearson’s customer base and market share.

Campaign management

  • Implement end-to-end campaigns through all phases of the campaign lifecycle, including creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc., using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.

  • Implement lead management and lead nurturing tactics to maximise conversion into qualified leads and buyers.

  • Develop high quality content and messaging, where required, to optimise campaign impact and effectiveness.

  • Take full responsibility for the planning and delivery of specific projects as directed by the Marketing Manager.

Set targets and measure success

  • Understand and work towards objectives, developing an understanding of commercial aspects of marketing activities and lead funnels.

  • Work with the Marketing Performance team to implement and measure campaigns using best practice and defined processes. Develop knowledge and usage of the tools available.

  • Review campaign performance within key ROI and KPI criteria, as directed by the Head of Commercial Marketing or Senior/Marketing Managers.

Customer and competitor insights

  • Perform specific and ongoing competitor and market analysis.

  • Interpret and use customer insights to drive the most effective marketing solutions

Cross-team collaboration and communication

  • Work closely with colleagues internally on campaign and content development, including sales, Product Management, Assessment and Regulatory.

  • Support the preparation for briefing other teams on Marketing campaign plans (e.g. sales, customer services), to ensure internal awareness and engagement in campaigns.

  • From time to time, engage in special projects and tasks that go beyond the remit of the role.

About Pearson

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.



  • Experience of campaign execution

  • High level of enthusiasm and drive – self-starter

  • Result-driven with the energy and resilience to make things happen

  • Ability to build relationships and work collaboratively both internally and externally

  • Commercial mind set

  • Ability to work under pressure, staying ahead of complex schedules, and maintaining cutting-edge knowledge

  • Desire to progress in the marketing profession

  • A good working knowledge of Microsoft Office (i.e. Word, Excel and PowerPoint)


  • Good understanding of the UK education sector

  • Experience of basic budget management

  • Experience of adhering to a well-known UK or international brand

  • CIM qualified or strong desire to gain CIM qualification

Primary Location: GB-GB-Oxford

Work Locations: GB-Oxford-Jordan Hill Halley Court Jordan Hill Oxford OX2 8EJ

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jan 17, 2017