Search Marketing Specialist (PPC) - Orlando, FL
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Market Research Analyst is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The AMRA may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions.
Responsibilities are applicable based on the position focus/channel
Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports.
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Entry level position generally requires some experience in the following areas:
Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.
With managing ad spend
Web analytics and a/b testing applications
Development, management, analysis, reporting and forecasting of media campaigns
Digital marketing for lead generation, channels, sources, best practices and KPI’s.
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2145 Metro Ctr 2145 Metro Center Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Nov 24, 2016