Pearson Paid Search Specialist - MVU in Orlando, Florida

Paid Search Specialist - MVU

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and

analysis/optimization of the organization's services and/or products which may include consumer & market insights,

digital marketing, advertising, and analytics. The PSS may be allocated to focus on a particular component of the

marketing life cycle and or channel. Work with others in evaluating decisions/solutions.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing

  • results, trends, and investment levels.

  • Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their

  • results in an effort to continually improve results.

  • Prepares & assists in the development of presentation materials/findings both internally and externally for

  • the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Entry level position generally requires some experience in the following areas:

  • Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.

  • With managing ad spend

  • Web analytics and a/b testing applications

  • Development, management, analysis, reporting and forecasting of media campaigns

  • Digital marketing for lead generation, channels, sources, best practices and KPI’s.

Supervisory Responsibilities

None.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jul 31, 2017

Req ID: 1712712