Market Research Analyst - ASU - Orlando, FL
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Market Research Analyst is responsible for defining the marketopportunities, marketing, & analysis/optimization of the organization'sservices and/or products which may include consumer & market insights,digital marketing, advertising, and analytics. He or she may be allocatedto focus on a particular component of the marketing life cycle and or channel.
Responsibilities are applicable based on the positionfocus/channel
Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.
Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.
Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.
Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.
Provides insights which facilitate the development of plans for partner promotion
Executes against partner marketing plans to deliver results that exceed defined objectives
Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.
Creates buyin from multiple constituents in a collaborative crossfunctional environment
4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
Minimum of 3 years’ experience in paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin.
Experience with managing at least $10k a month in spend
Experience with web analytics and a/b testing applications
Experience with the development, management, analysis, reporting and forecasting of media campaigns
Experience in or with digital marketing for lead generation, channels, sources, best practices and KPI’s
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2145 Metro Ctr 2145 Metro Center Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Nov 28, 2016