Pearson Email Marketing Manager - Orlando, FL in Orlando, Florida

Email Marketing Manager - Orlando, FL

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Email Marketing Manager is responsible for defining the marketopportunities, marketing, & analysis/optimization of the organization'sservices and/or products which may include consumer & market insights,digital marketing, advertising, and analytics. He or she may be allocatedto focus on a particular component of the marketing life cycle and or channel.

Responsibilities

Responsibilities are applicable based on the positionfocus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buy­in from multiple constituents in a collaborative cross­functional environment

  • Email experience strongly preferred

Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education.

  • Minimum 3 years’ experience in marketing to existing clients and/or internal database of potential clients.

  • Position requires experience in the following areas:

  • Experience with enterprise email systems.

  • Experience with implementing A/B and multivariate testing plans.

  • Experience with webinars, client events, direct mail.

  • Experience with developing, managing, analyzing, reporting, forecasting, and optimizing a portfolio of multifaceted database marketing campaigns.

  • Experience with researching, testing and applying industry trends and best practices.

  • Experience consulting/serving clients’ database marketing needs.

  • Experience with email analytics platform.

Supervisory Responsibilities

None.

#LI-DS

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2145 Metro Ctr 2145 Metro Center Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 28, 2016