Pearson Database Marketing Analyst in Orlando, Florida

Database Marketing Analyst

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Database Marketing Analyst is responsible for defining the market opportunities, marketing, & analysis/optimization

of the organization's services and/or products which may include consumer & market insights, digital marketing,

advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and

or channel.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing

  • channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she

  • supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams &

  • Academic Partners which empower us to exceed our objectives.

  • Creates buyin from multiple constituents in a collaborative crossfunctional environment

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum of 3 years’ experience in Digital Marketing for lead generation, channels, sources, best practices and KPI’s.

  • Experience booking media, developing po’s, cancellations, media change requests etc while hitting stated campaign objectives

  • Strong negotiating skills required

  • Experience with the development, management, analysis, reporting and forecasting of media campaigns

  • Experience with web analytics platforms Supervisory Responsibilities

None.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Experienced

Shift: Day Job

Job Posting: Jul 31, 2017

Req ID: 1712923