Pearson *Consumer Research Analyst - Orlando, FL in Orlando, Florida


  • Consumer Research Analyst - Orlando, FL**


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

The Cosumer Research Analyst is responsible forperforming analysis of market opportunities, marketing, &analysis/optimization of the organization's services and/or products which mayinclude consumer & market insights, digital marketing, advertising, andanalytics. He or she may be allocated to focus on a particular componentof the marketing life cycle and or channel. Work with others inevaluating decisions/solutions.

Responsibilities are applicable based on the positionfocus/channel

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand..

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.


  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educatio

  • Atleast two (2) years of experience developing, administering and managing largeand small scale surveys.

  • Knowledgeof surveying techniques and methodology.

  • Entry level position generally requires some experience in the following areas:

  • Software knowledge for research and analysis including survey design/deployment software, reporting software

  • Some knowledge of database software (preferably Microsoft Dynamics, Salesforce, Access, etc.)(preferred)

  • Experience with survey software such as SurveyMonkey, Qualtrics and/or Confirmit

  • Experience with statistical software such as SPSS, SAS, etc.

  • Strong MS Office skills in Excel and Word

  • Strong written and oral communication skills

  • Interest in higher education

  • Superior attention to detail and exceptional organizational skills

  • Demonstrated capacity for developing and understanding research strategy

  • Passion for working on a variety of programs and marketplace related challenges

  • Must be analytical, service centered and detailed oriented

Supervisory Responsibilities

  • None.


Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2145 Metro Ctr 2145 Metro Center Orlando 32835

Job: Marketing

Organization: Higher Education

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 18, 2016