Pearson Brand Manager - MVU in Orlando, Florida
Brand Manager - MVU
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Sr. Marketing Communications Specialist – Brand Management is responsible for developing marketing strategy,
messaging and managing brand consistency across a variety of channels including web, print, social media and
broadcast. The SMCS will provide strategic recommendations for how to incorporate accurate voice and tone, as well as
visual authenticity into all of our marketing materials. The SMCS will assist in development of strategy and messaging at
each level of brand interaction – global brand, college/vertical and programmatic tone as relevant. The SMCS will use
their strong relationship building and communication skills to help develop our relationship and communications with our
Academic Partner while guiding decisions on the application of their existing brand and messaging platform within specific
marketing avenues. Through this connection with the Academic Partner they will influence and create a cohesive balance
between our Academic Partner’s vision and preferences with Pearson best practices. Additionally they will provide
guidance for internal team members and channel specialists while helping fuel marketing content creation.
This position safeguards the integrity of brand communications and quality of creative content across marketing
objectives. This brand manager works to maintain the highest standards of creative work, plan cohesive content
strategies, and enforce brand standards and Title IV compliance.
Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic
Partners which empower us to exceed our objectives.
Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for
Academic Partners & internal teams.
Manages communications projects for various components of the marketing life cycle or services.
Helps to develop, execute and/or provide service management of marketing objectives.
Prepares & presents materials/findings both internally and externally for the marketing communications area he or
Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that
Creates buy in from multiple constituents in a collaborative cross-functional environment
Hires, coaches and develops high-performing teams
Enforces quality standards for content, brand integrity, title IV
Manages and maintains server file structure and asset organization
Conducts brand audits, evaluations and stakeholder interviews
Updates brand documentation
Manages project oversight and timeline management.
Collaborates with team to develop content strategies for earned social, SEO, PR, and Radio
Leads client reviews and discussions
4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
Minimum of 5 years’ experience in marketing, account management or a related field with specific experience in the following areas:
Expertise analyzing and developing marketing content, communications and visual strategies that support the brand
Experience with the development of content and campaigns for a variety of media channels including web, print, and broadcast
Extensive experience with creative ideation process and leading marketing focused conversations.
Experience working within and maintaining client identity standards across channels
Experience copywriting (with an understanding of Title IV regulations a plus)
Experience managing projects and client relationships)
Direct management of a team and external agency performance
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jul 31, 2017
Req ID: 1712714