Pearson Associate Copywriter in Orlando, Florida
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
The Associate Marketing Communications Analyst is responsible for supporting the marketing team to provide world-class marketing services for prospective and existing Academic Partners. This position may coordinate or work with various internal/external teams to support delivering services such as: the design & deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The position utilizes their marketing communications skills and services to support partner relationships to exceed results. The role may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions.
Provides World Class Marketing Client Service Management by creating synergies with internal teams & Academic Partners which empowers the business to exceed objectives
Assists with the planning, implementation, development and/or servicing of new marketing ideas for Academic Partners & internal teams
Supports communications projects for various components of the marketing life cycle or services
Participates in the development, execution and/or servicing of marketing objectives
Prepares and assists in the development of materials/findings both internally and externally for the marketing communications area he or she supports
Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives
Supports the coordination of multiple constituents to create buy in for collaborative cross functional environment
4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
Entry level position generally requires some experience in the following areas:
Experience analyzing and developing marketing content, communications and visual strategies that support the brand
Experience working within and maintaining client identity standards across channels
Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc
Coordinating the development & deployment of marketing collateral
Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management.
Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Primary Location: US-FL-Orlando
Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835
Organization: North America
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Jul 11, 2017
Req ID: 1711257