Pearson Media and Communities Manager, North America in New York, New York

Media and Communities Manager, North America

Description

Overview

Pearson has one defininggoal: to help people progress in their lives through learning. We championinnovation and we invest in models for education that deliver on our promisefor effective, accessible, and personal learning from early literacy, collegeand career readiness to professional education, through data informedinstruction and inventive applications for mobile and digital learning.

Pearson, the world's leading learning company, has global-reach and marketleading businesses in education, business, and consumer publishing and islisted on the London and New York stock exchanges (UK: PSON; NYSE: PSO). Formore information, visit www.pearson.com .

Pearson is an Equal Opportunity Employer M/F/V/D, and a member of E-Verify.

Responsibilities

Summary of role:

Reporting to the VP Global Mediaand Communities North American, the Media & Community Manager helps to supportthe Pearson narrative and media strategy across both earned and new mediachannels. This key position on the Global Media team works to raisePearson’s visibility with both media and the general public.

Mainactivities/responsibilities:

  • Working closely with VP Global Media and Communities, assist with pitching and placing positive media stories to national, regional, trade and local media.

  • Handle media inquiries from a variety of media outlets.

  • Manage media monitoring, subscriptions and press release distribution platforms.

  • Develop monthly and quarterly earned media analysis reports for the Corporate Affairs team.

  • Assist with the creation of press materials to assist with proactive and reactive media outreach, including press release, talking points, media statements, and FAQs, b-roll, infographics, briefing papers and other items.

  • Assist in managing relationships with key regional, local and education trade media. Act as resource to media outlets on behalf of Pearson.

  • Support global communications activity by engaging in social listening efforts to understanding what conversations are happening about critical issues, how key audiences and stakeholders are thinking and feeling.

  • Create and deploy social media content for Pearson’s online newsroom, LearnEd.

  • Effectively use social media and earned media data and insights to inform decisions and approaches.

  • Help to deepen awareness and understanding of media trends, influencers, and emerging hot issues among Pearson leaders and employees

Qualifications

  • A minimum of 3-5 years’ experience creating and executing proactive media campaigns

  • Experience working on the record with journalists

  • Proficient in social media and digital communication and experience representing a large organization in the social space

  • Experience of interpreting data and insights to drive approach

  • Passion for communication and excellent written and spoken communication skills

  • Proven ability to work well cross-functionally and in a highly matrixed environment

  • Superior interpersonal skills

  • Demonstrated ability to manage multiple projects at once (and stay calm!)

  • Global perspective/experience

#LI-NL-H

Primary Location: US-DC-Washington

Other Locations US-NY-New York

Work Locations: US-DC-Washington-1919 M 1919 M Street - NW #600 Washington 20036

Job: Communication

Organization: Corporate Affairs

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 7, 2016