Pearson Marketing - Manager, Brand Campaigns in New York, New York

Marketing - Manager, Brand Campaigns


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Main activities / responsibilities:

  • Develop highly effective global marketing campaigns to achieve set objectives, ensuring compliance with the overall brand and business strategy.

  • If assigned, work with Social Impact team to ensure integrated and results-orientated approach to campaign marketing strategy that advances the Pearson brand.

  • Work with relevant agencies, stakeholders, and colleagues to manage or support campaigns from concept and content development, design, delivery and deployment.

  • Work with local marketing teams at all stages of campaign to ensure campaign meets their needs and is fit for purpose, and is ready to be activated by commercial organization against local market goals.

  • Ensure all business stakeholders are kept informed at each stage of campaign, and campaign delivery plans remain on track and on budget.

  • Work with Insights team to measure campaigns, report on ROI and results/achievements of product brand and business goals. Provide regular status reports and post-campaign analysis with insightful observations about opportunities to refine and recalibrate existing and future tactics.


Qualifications, experience and personal specification

  • Proven experience: 7 years of experience within a brand or marketing function at a global organization.

  • Strategic development: Experience developing and leading brand campaigns in more than one market. Ability to define problems, collect data, establish facts, draw valid conclusions, and communicate them with confidence.

  • Project Execution: Ability to plan, manage, and successfully complete multiple complex projects simultaneously in budget, and ideally within matrix environment.

  • Global Management: Ability to coordinate efforts cross-functionally to achieve positive end results.

  • Communication and Stakeholder Management: A track record of building and sustaining excellent internal and external relationships (at all levels) who is collaborative and with an ability to build networks. Powerful interpersonal skills with an ability to influence. Ability to appreciate the diversity of stakeholder interactions and adapt style and approach accordingly.

  • Judgment: Ability to demonstrate sound thinking when recommending approaches and assessing business risks. Makes decisions that balance a variety of factors to achieve an optimal outcome.

  • Creativity: Ability to apply creative thinking and imagination to campaign development, as well as an unrelenting focus on the target audience.

  • Developing & Leveraging Relationships: Credibility to lead functional specialists and partner with/advise business leaders in addition to having a robust network of relevant external relationships.

Marketing Competencies

  • Brand strategy

  • Brand campaigns

  • Social Impact campaigns

  • Social Media, Web Impact & Campaign Reporting & Analytics

  • Content marketing

  • Agency Management

  • Relationship Management / Stakeholder Relationships


Primary Location: US-NY-New York

Work Locations: US-NY-New York-330 Hudson 330 Hudson Street New York 10013

Job: Marketing

Organization: Global Corporate Affairs & Marketing

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Oct 5, 2016