Pearson Director Product Marketing in Massachusetts

Director Product Marketing

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Pearson’s North America Marketing team is seeking anexperienced marketing leader to serve as our Director of ProductMarketing. This person will build andrun a new two person team in the NA marketing. It will deliver product marketing for Pearson’s higher educationofferings that are specific to the US market. In this capacity they will work very closely with the Global ProductMarketing organization to align on best practices and common techniques forexecuting product marketing.

Key responsibilities (for each major offering in theUS-specific HiEd portfolio)

  • Define the value proposition and core messaging

  • Lock on segmentation and targeting for offeringsand campaigns

  • Partner with the NA Marketing Creative ServicesTeam to drive asset creation

  • Establish and leverage a point of view on whatis required for business success, including representation into the marketingcampaign prioritization, planning, execution, and measurement processes

  • Drive the overall business health, including useof reports and analytics to assess current business success, issues inhibitingsuccess, and future opportunities to improve the business

Key qualifications

  • 2 years in product marketing and/or messagedevelopment

  • 5 years any aspect of marketing

  • 5 years in the education market

  • Demonstrated history of driving results viacross-team collaboration

  • History of people management is a plus, but notrequired

Qualifications

Pearson’s North America Marketing team is seeking anexperienced marketing leader to serve as our Director of ProductMarketing. This person will build andrun a new two person team in the NA marketing. It will deliver product marketing for Pearson’s higher educationofferings that are specific to the US market. In this capacity they will work very closely with the Global ProductMarketing organization to align on best practices and common techniques forexecuting product marketing.

Key responsibilities (for each major offering in theUS-specific HiEd portfolio)

  • Define the value proposition and core messaging

  • Lock on segmentation and targeting for offeringsand campaigns

  • Partner with the NA Marketing Creative ServicesTeam to drive asset creation

  • Establish and leverage a point of view on whatis required for business success, including representation into the marketingcampaign prioritization, planning, execution, and measurement processes

  • Drive the overall business health, including useof reports and analytics to assess current business success, issues inhibitingsuccess, and future opportunities to improve the business

Key qualifications

  • 2 years in product marketing and/or messagedevelopment

  • 5 years any aspect of marketing

  • 5 years in the education market

  • Demonstrated history of driving results viacross-team collaboration

  • History of people management is a plus, but notrequired

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-NJ-Hoboken

Other Locations US-New York, US-California, US-Texas, US-Massachusetts

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 8, 2017