Pearson Partnership Marketing Manager in London, United Kingdom

Partnership Marketing Manager


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.


Managed Services and University Partnerships,Higher Education UK, Online Programme Management

Summary ofrole:

The Partnership Marketing Manager is an all-encompassing programme marketingmanagement role, with a responsibility for planning and executing high-impactmarketing campaigns in the UK and internationally. This position acts as themain marketing contact and account manager for a dedicated universitypartnership. The core responsibility is to plan and execute integrated multi­channelcampaigns to support all programmes running within this partnership. This is aBusiness ­to ­Customer (B2C) marketing role that requires an individual who hasproven experience in stakeholder management and the planning and execution ofmulti­channel, results driven marketing campaigns across a number of keymarkets.

The Partnership Marketing Manager works in amatrix structure across a number of internal functions including research,recruitment, student services and academic partnerships. This role must also successfullypartner with external stakeholders as well as agencies and third party suppliers.Reporting to the Head of Marketing, thisposition manages the development and execution of all elements of the partnerspecific account plan, includingcampaign planning and execution, contentcreation, lead generation and marketing performance analysis.

We are a new and dynamic team, oftenexploring new angles to stay at the forefront of Higher Education marketing. Wemight ask candidates to try things new to them, so we don’t expect them to haveall the answers. We are looking for people who are willing to learn and keen tochallenge themselves.

We offer a very supportive environment, withdedicated colleagues and a good team spirit. As a business unit, we are a newventure within a larger company, so there is a dynamic start-up feel toeverything we do. We are looking for someone who brings new ideas to the tableand sees this role as an opportunity to help define our future.

Reporting to:

Head of Marketing

Direct reports:

n/a, potentially supported by Content / Partnership Marketing Executive withgrowing partnership account.


Programme launchand ongoing campaign management

The Partnership Marketing Manager is required to develop and implementbest-in-class marketing campaigns for Pearson and the university partner.

●Manage allactivities, timelines and deliverables to successfully launch new programmesfrom new or existing partners

●Lead thedevelopment and implementation of online and offline marketing plans based onanalysis, research and competitive intelligence review

●Provide aclear direction on marketing planning, branding and market positioning:

  • Develop a clear briefing process for internalstakeholders, agencies and third party suppliers

  • Develop andimplement detailed campaign plans for each programme in the portfolio

  • Work withresearch team to gather market insight and enhance programme positioning

  • Identify keymarkets for student recruitment

  • Profilemarkets and define audience segments

  • Help createpersonas and USPs based on audience segmentation, in collaboration withresearch, driven by recruitment

  • Collaboratewith research to create long-term forecasts for programme enrolments

  • Developinbound and outbound marketing strands across multiple channels

  • Effectivelyachieve programme performance targets and objectives

  • Createcampaign reports for management, and regularly report results ofcampaigns/starts to senior management and clients

  • Driveon-going performance analysis and campaign evaluation, using statisticalanalysis and recruitment team insight

  • Develop/suggestimprovements to optimise campaigns, increasing lead generation volume andmaximise media effectiveness

  • Foster thedevelopment of innovative marketing solutions tailored to brand/programmecharacteristics

●Be the leadsubject matter expert within the wider marketing team for all programmes in theportfolio

●Coordinate campaignswith multiple internal departments to achieve organisational and marketingdepartmental objectives

●Manage allnecessary agency and third party supplier relationships to successfully planand implement campaigns

●Coordinatecampaigns with specialist marketing staff, including international marketingmanagers and content producers

●Ensure brandstewardship and maintain institutional reputation of the partner through brandand programme knowledge

●Monitor marketing materials, messages andplacements for quality and accuracy

Content planningand production

The Partnership Marketing Manager is responsible for creating, distributing,promoting and managing programme content for our partners in cooperation withour internal content marketing team. The position will need to create rich, compelling,innovative and integrated content that brings online learning to life. Thisrole is also responsible for ensuring that all content created is in line with ourpartner’s brand standards. The Partnership Marketing Manager should have theability to leverage content from numerous sources and repackage it as engagingand persuasive online marketing copy across several lead generation, conversionand retention stages.

  • Develop messaging aligned with targeted audiences, personas and the student journey

  • Collate, develop, manage, distribute and promote a cohesive and high-quality suite of on and off-line content to generate an increased volume of quality leads, and to drive awareness, engagement and brand preference across various marketing vehicles including web, social media, events, print, and email

  • Ensure all content created follows the overall brand strategy through consistent messaging and design

  • Create engaging content across all key content types, this includes copywriting, video production and the creation of design assets such as info graphics

  • Create and manage a content development plan based on the partner’s style guidelines, standards and requirements:

  • Has to include guidelines for social media, CRM and media rich content

  • Has to include the content requirements for all marketing campaigns

  • Has to include content needs of other internal departments

  • Facilitate data collection and content generation by liaising with internal teams, partner organisations, stakeholders and other organisations in order to maximise reach and influence

  • Maintain and develop a central content database accurately inputting fresh content as necessary

Client accountmanagement

●Act as firstpoint-of-call for partners on all marketing issues

●Provideregular reporting and updates to partners

●Lead thecreation and preparation of files, reports and documents for in-depth partnermeeting/summits

●Lead thedevelopment of marketing plans and presentations for new and existing externalstakeholders

●Lead onregular communication with partners

●Act as the marketingsubject matter expert for all partner interactions

●Act as a conduit, coordinator andcommunications lead for all content marketing across the partner and internaldepartments

Research management

●Coordinatethe collection, analysis and reporting of/on market and competitor informationthat can be utilized effectively for marketing purpose

●Coordinatecustomer insight and segmentation


●Demonstratethe organisation core values (brave, decent, accountable, imaginative) in dailyactivities

●Keep up-to-dateindustry best practices and share solutions with team

●Develop new andinnovative methods for cost-effectively reaching audiences, improving mediaeffectiveness, enhancing positioning, executing on strategy

●Contribute tothe departmental effectiveness by making suggestion for process and outputimprovement based on experience, observation and data collection

●Perform other duties as assigned


Office-basedat our London (80 Strand) or Harlow office, with occasional travel to otherPearson offices. This role requires upto 10% UK travel.


Qualifications,experience and person specification

●Anundergraduate degree in marketing, or other professional marketingqualification

●5 years ofexperience in marketing, including experience in account management andcampaign planning

●Highereducation and student recruitment marketing experience desirable, but notessential

●Good workingknowledge of online marketing, including paid digital, SEO, social media, CRMand content marketing

●Good workingknowledge of different online reporting tools as well as CRM and CMS systems

●Proficient inMS Office, with a special emphasis on Excel, PowerPoint and Word

●Outstandingproject/time management and communication (verbal and written) skills

●Ability toengage in productive innovation development, bringing new solutions tochallenges

●Ability toanalyse and work with numbers (analytics, budgets), particularly as it relatesto direct response reporting and analysis

●Ability toengage in strategic/account planning and develop and apply in-depth productknowledge

●Eagerness tolearn, willingness to develop, desire to support team, department andorganizational development

●Strong teamplayer with excellent and proven inter-personnel skills

●Willing towork extended hours when required

●Ability toanticipate and provide prompt resolution on issues

●Ability tooperate in fast-pace environment and manage a number of campaigns simultaneously

●Proactive,solutions oriented and focused on business objectives

●Focused onquality and delivery of results

●Ability todevelop efficient and effective communication strategies for engaging internaland external stakeholders

●Highattention to detail and administration

●Excellentpresentation skills

●Strongrelationship building skills, ability to develop strong cross-functionalworking relationships

●High level of professional business acumen


Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Apr 11, 2017